- Expanded Cinema
"Expanded Cinema" by
Gene Youngblood (1970), the first book to consider video as an art form, was influential in establishing the field ofmedia arts . In the book he argues that a new, expanded cinema is required for a new consciousness. He describes various types of filmmaking utilising new technology, including filmspecial effects ,computer art ,video art , multi-media environments andholography ."Part One: The Audience and the Myth of Entertainment"
In the first part of the book, Youngblood attempts to show how "expanded cinema" will unite art and life. "Television's elaborate movie-like subjective-camera "simulation" of the first moon landing" (p46) showed a generation that reality was not as real as simulation. He says that he is writing "at the end of the era of cinema as we've known it, the beginning of an era of image-exchange between man and man" (p49). The "
future shock " of the "Paleocybernetic Age" will change fundamental concepts such as intelligence, morality, creativity and the family (pp50-53). The "Intermedia network" of the mass media is contemporary man's environment, replacing nature. He uses recent scientific research intocellular memory and inherited memory to support his claim that this network conditions human experience. The "Noosphere " (a term Youngblood borrows fromTeilhard de Chardin ) is the organising intelligence of the planet - the minds of its inhabitants. "Distributed around the globe by the intermedia network, it becomes a new "technology" that may prove to be one of the most powerful tools in man's history" (p57). He defends the universality of art against the localism of entertainment:"The intermedia network has made all of us artists by proxy. A decade of television-watching is equal to a comprehensive course in dramatic acting, writing, and filming...the mystique is gone - we could almost do it ourselves. Unfortunately too many of us do just that: hence the glut of sub-mediocre talent in the entertainment industry" (p58).
This is what forces cinema to expand and become more complex. Mass media entertainment dulls people's minds. It is a closed,
entropic system, adding nothing new. (pp59-65) Entertainment dwells on the past. We live in "future shock" so art should be an invention of a future (pp66-69). New systems need to be designed for old information. The artist is a "design scientist"."Part Two: Synaesthetic Cinema: The End of Drama"
Youngblood describes television as the
software of the planet. It acts as asuperego and shows us global reality. This renders cinema obsolete as a communicator of objective reality, and so frees it. (pp78-80). He embraces a synaesthetic synthesis of opposites which are simultaneously perceived. He then goes on to draw a distinction between thesyncretic montage ofPudovkin and the Eisenstein's montage of collision (pp84-86). He prefers metamorphosis to cuts (p86). Film-makers that Youngblood think embody this synaesthetic syncretism include:Stan Brakhage (p87),Will Hindle , Patrick O'Neill,John Schofill andRonald Nameth . Film-makers that present ideas of polymorphous eroticism, the blurring of sexual boundaries, includeAndy Warhol andCarolee Schneemann (pp112-121).Michael Snow 's "Wavelength" is also an example of synaesthetic cinema's extra-objective reality (pp122-127). At the end of the second part of the book Youngblood writes about the rebirth of the cottage industry in the post-mass-audience age. Video tapes can be exchanged freely, films are becoming more personal, specialisations are ending (p128-134)."Part Three: Toward Cosmic Consciousness"
Youngblood analyses to explore the "electronic age
existentialism " (pp139-150). He examinesDouglas Trumbull 's use of mechanical processes to create the "Stargate sequence" (pp151-156) and describes the work ofJordan Belson as an example of "cosmic cinema" (pp157-177)."Part Four: Cybernetic Cinema and Computer Films"
Youngblood defines the "technosphere" as a symbiosis between man and machine. The computer liberates man from specialisation and amplifies intelligence (pp180-182). He draws comparisons between computer processing and human neural processing (pp183-184). Logic and intelligence is the brain's software. He predicts that computer software will become more important than hardware and that in the future
super-computers will design ever more advanced computers (pp185-188). His vision of the future is the "Aesthetic Machine": "Aesthetic application of technology is the only means of achieving new consciousness to match our environment" (p189). Creativity will be shared between man and machine. He points to the links betweencomputer art and Conceptualism, and the growing theoretical basis of art. In his exploration of "Cybernetic Cinema" he gives an account of early experiments using computers to draw and make films. He bemoans the fact that at the time of writing no computer has the power to generate real-time images and that computer art has to be madeoff-line . He does, though, foresee a future in which location shooting will become obsolete as all locations will be able to be simulated with computers. (pp194-2006). Examples of film-makers using computers, referred to by Youngblood, include: John Whitney, James Whitney, Michael Whitney,John Stehura ,Stan VanDerBeek andPeter Kamnitzer (pp207-256)."Part Five: Television as a Creative Medium"
Youngblood describes the "videosphere", in which computers and televisions are extensions to man's central nervous system. He is optimistic about technological advances and predicts TV-on-demand by 1978 (pp260-264). He does acknowedge, however, that data retrieval is more complicated than data recording. The various processes involved in video synthesising are described: de-beaming, keying, chroma-keying,
feedback , mixing, switching and editing (p265-280). The work ofLoren Sears is neuroeasthetic because it it treats television as an extension of the central nervous system (pp291-295). The curator James Newman moved from a traditional gallery to a conceptual gallery with his joint project withKQED-TV , commissioning television work fromTerry Riley ,Yvonne Rainer ,Frank Zappa ,Andy Warhol ,The Living Theater ,Robert Frank andWalter De Maria (pp292-293).Nam June Paik has worked creatively with television (pp302-308).Les Levine exploits the potential ofclosed-circuit television (pp337-344)."Part Six: Intermedia"
Youngblood sees the artist as an ecologist, involved with the environment rather than with objects (pp346-351). By way of example he cites the video displays at world expositions (specifically
Roman Kroitor 's large-scale projections atExpo 67 andExpo '70 pp352-358), and the "Cerebrum", an art/nightclub environment. Artists such asCarolee Schneemann andRobert Whitman combine film projection with live performance (pp366-371).Wolf Vostell incorporates video experiments into environmental contexts (p383). Light shows are used in concerts and multiple projectors and videoscreens create compex environments."Part Seven: Holographic Cinema: A New World"
Finally, Youngblood explores the creative potential of
holography .Key ideas
*
Future shock
*Intermedia
*Neuroesthetics
*Noosphere
*Synaesthesia External links
* [http://www.vasulka.org/Kitchen/PDF_ExpandedCinema/ExpandedCinema.html "Expanded Cinema" online]
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