Halloween Adventure Stores

Halloween Adventure Stores

Halloween Adventure Stores (also known as "Masquerade, LLC") is a retail store chain specializing in Halloween-related merchandise. The company was founded in 1981 in Philadelphia, Pennsylvania and has locations in Pennsylvania, New York, New Jersey, Delaware, Maryland, Florida, and California. In 2006 there were over 120 "seasonal stores", using temporary locations in shopping malls that were vacated for seasonal short-term rentals. Halloween Adventure sells a variety of costumes, masks, makeup, props, hats and other accessories for people of all ages. Its' main competition for this group is Spirit Halloween Stores, owned by Spencer's Gifts.

The company also owns five permament stores: Masquerade in Philadelphia and Pittsburgh, Pennsylvania, New York Costumes and Gothic Renaissance in New York City and a self-named store in Canoga Park, California.

The company has branched out into other retailing areas, mostly in the Christmas retailing season, converting Halloween Adventure temporary stores after October 31st into one of three different shops: Christmas Adventure, Smart Toys and/or Santa's Treasures. The company also runs Swingsets Direct, a company that specializes in children's (as well as municipal) playground equipment out of their former Halloween Adventure year-round store in Boothwyn, Pennsylvania. In addition, Masquerade Inc. has recently introduced a concept store called Bill Avenue, which sells sexy costumes and liengerie.

External links

* [http://www.halloweenadventure.com Official site]
* [http://www.masqueradeadventure.com Philadelphia Masquerade store site]
* [http://www.youtube.com/halloweenadventure Halloween Adventure Commercial]
* [http://www.myspace.com/halloweenadventure Halloween Adventure California Myspace]
* [http://www.halloweenadventurenyc.com New York Costumes website]
* [http://www.myspace.com/nychalloween Halloween Adventure New York City MySpace]
* [http://www.gothicrenaissance.com Gothic Renaissance website]
* [http://www.santastreasures.net Santa's Treasures webpage]
* [http://www.buyswingsetsdirect.com Swingsets Direct website]


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