No. 5 The Film

No. 5 The Film
Directed by	Baz Luhrmann
Produced by	Chanel
Starring	Nicole Kidman Rodrigo Santoro
Music by	Claude Debussy (arranged by Craig Armstrong)
Cinematography	Mandy Walker
Release date(s)	2004
Running time	180 secs.
Budget	$42,000,000

No. 5 The Film (2004) is a 180-second long short film directed by Baz Luhrmann (Romeo + Juliet, Moulin Rouge!) and starring Nicole Kidman and Rodrigo Santoro. It is part of a new breed of advertising crossover films known as branded content. It had a budget of $42 millionUSD which was financed exclusively by Chanel. Though visually captivating, the film is essentially an extended television commercial for Chanel No. 5 perfume. The film was initially screened in many North American cinemas during the Coming Attractions. During the 2006 Christmas Season, an edited 30-second TV spot was shown on primetime on many networks in Canada and the U.S. Nicole Kidman was given $12 million for being in the commercial.

Runtime

The original version after preliminary editing came to around 360 seconds, but this was later edited to a more manageable 180 seconds for television broadcast and cinema advertisement. Further cutting has led to subsequent 90-second (as seen in the UK) and 30-second (seen mostly in the U.S. and Canada) versions of the advert, shown after the first runs of the advert.

Plot

Famous celebrity (Nicole Kidman) runs away in a pink dress in the middle of the streets, only to get into a cab with the one man who doesn't know who she is. After a secret love affair with him, she goes back to her life as a celebrity. The paparazzi takes pictures of her as she walks up stairs, and she looks at a big letters on top of a building that read COCO CHANEL with her lover standing next to them. They smile at each other and then the credits are shown.

Music

The main musical theme of the film is the "Clair de Lune", arranged by Craig Armstrong. The original version was composed by Claude Debussy.

See also

• Chanel
• Chanel No. 5
• Baz Luhrmann
• Nicole Kidman
• Rodrigo Santoro
• Branded content
• Advertising
• Short film

External links

• Chanel Website