Six Times Square

Infobox_nrhp | name =Knickerbocker Hotel
nrhp_type =

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caption =
location= 142 W. 42nd St., New York, New York
lat_degrees = 40
lat_minutes = 45
lat_seconds = 19
lat_direction = N
long_degrees = 73
long_minutes = 59
long_seconds = 12
long_direction = W
locmapin = New York
area =
built = 1901 or 1906
architect= Marvin & Davis; Price,Bruce
architecture= Beaux Arts
added = April 11, 1980cite web|url=http://www.nr.nps.gov/|title=National Register Information System|date=2008-04-15|work=National Register of Historic Places|publisher=National Park Service]
refnum=80002697
governing_body =Private (Istithmar Hotels)

Six Times Square, also known as the Newsweek Building or Knickerbocker Building, is a building located at 1466 Broadway at the southeast corner of 42nd Street in New York City. This historic building opened in 1906 as the Knickerbocker Hotel. Built by John Jacob Astor as a showcase of luxury in a time of economic prosperity in the city, the hotel was destined to close its doors only 15 years later due to changes in fortune. The building was later home to "Newsweek" magazine between 1940 – 1959, and after major restoration in 1980 the building is now used for garment showrooms and offices. [ [http://www.emporis.com/en/wm/bu/?id=115624 Building profile] Emporis Buildings]

Developers J.E. and A.L. Pennock originally designed the building and financed the early construction of the hotel starting in 1903. One year later, the investment group that sponsored the developers fell apart and John Jacob Astor, who owned the land, took over the project. The rooms were redesigned by architects Trowbridge & Livingston and a luxurious, three-story restaurant and bar was added, with seating for 2000 for after-theater dinner. Artist Maxfield Parrish was commissioned for the 30-foot-long painting entitled "Old King Cole" which now hangs in the St. Regis Hotel. Frederick Remington, Frederick MacMonnies and James Wall Finn also added decorations to the interiors. The Knickerbocker opened in 1906 and quickly became a part of the New York social scene. [ [http://www.themorningnews.org/archives/new_york_new_york/the_knickerbocker.php The Knickerbocker] The Morning News, Saturday, December 2 2006]

One of the legends about this building comes from the drink called the martini, which was said to have been invented by the house bartender in 1912. One day, Martini di Arma di Taggia mixed dry vermouth and gin together, and the mixture gained the favor of John D. Rockefeller. The actual origin of the martini has been traced to a different drink called "the Martinez". Another remnant of the past is a sign for the hotel that can be found in the New York City subway. The "Knickerbocker" sign is posted over a doorway that once connected to the hotel at the east end of the platform for Track 1 on the 42nd Street Shuttle.

The world-famous opera singer Enrico Caruso was a longtime resident of the hotel up until his death in 1921. [ [http://query.nytimes.com/gst/fullpage.html?res=9B04E4D81F3CF935A25751C0A961958260 "Beaux-Arts Facade and 'Old King Cole' in the Bar"] The New York Times, February 16 1997] He took all his meals at the hotel restaurant, always using the same set of cutlery. On Armistice Day, Caruso appeared at the window of his room and led the crowd outside in singing "The Star-Spangled Banner". He once gave his coat and shoes to a man waiting outside in a bread line.

After the death of John Jacob Astor IV on the "Titanic" in 1912, his son Vincent Astor managed the hotel up to the beginning of Prohibition. James B. Regan was the innovative hotel restaurant operator, and soon after he retired from the business in 1920, Vincent Astor turned the hotel into an office building. In 1980 the Knickerbocker was converted to residential units called "1466 Broadway", but the real estate market was more profitable for commercial tenants and the building now houses showrooms and studios for the Garment District. The building was listed on the National Register of Historic Places on April 11 1980. Leona Helmsley was owner of the building, but recently the property was sold to Istithmar Hotels, an investment group from the Royal family of Dubai, with plans to convert the building into a five-star hotel. [ [http://www.usatoday.com/travel/hotels/2006-06-06-ny-hotel-dubai_x.htm Dubai Royalty buys Times Square landmark] USA Today, 6 June 2006]

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