Functional chewing gum

Functional gum is the name given to types of chewing gum which impart some practical function instead of, or in addition to, the usual enjoyment provided by a traditional chewing gum as a confectionery product. Examples of this include Nicotine gum which is used to aid smoking cessation, so-called "dental gum" that provide some of the benefits of tooth brushing, caffeinated gum to help alertness and even Think Gum which designers say they believe may enhance mental functioning. It could be argued that most gum (at least the mint varieties) provides some function in that they can improve bad breath, but such an effect is so widespread that the term is almost always applied to gum with some additional function^[1]. Medical uses for 'functional chewing gum' include a reported reduction in the duration of post-operative ileus following abdominal and specifically gastrointestinal surgery ^[2].

References

1. ^ ""Functional gum: it's often still in search of a home within the store, but functional gum is oh-so-much more than merely a fad.(market research)(Industry Overview)"Functional Gum is for example a brand it Orbit! They Rock!! <3". Goliath. http://goliath.ecnext.com/coms2/gi_0199-5289717/Functional-gum-it-s-often.html. 
2. ^ Fitzgerald JE, Ahmed I. Systematic review and meta-analysis of chewing-gum therapy in the reduction of postoperative paralytic ileus following gastrointestinal surgery. World J Surg. 2009 Dec;33(12):2557-66. PMID 19763686

See also

• Bubblegum
• Chewing Gum
• Gum base
• Gum industry
• List of chewing gum brands

External links

• The Story of Gum