WSBT (AM)

Infobox Radio station
name = NewsTalk 960


city = South Bend
area = Michiana
branding = "NewsTalk 980"
slogan = "The News Talk & Sports Leader"
airdate = 1922
frequency = 960 kHz
format = News/Talk
power =
erp = 5,000 kW
class = B
callsign_meaning = W South Bend Tribune
former_callsigns =
owner = Schurz Communications ("WSBT, Inc.")
webcast =
website = http://www.wsbtradio.com
affiliations =

WSBT-AM known locally as NewsTalk 960, is a News/Talk radio station in South Bend, Indiana. The transmitter is located in the southern portion of South Bend.

Prior to its current News/Talk format, WSBT-AM was a Full-Service Adult Contemporary radio station, featuring soft pop and oldies music, personalities, CBS and local news, evening talk programming and play-by-play sports.

Past & Present Personalities

* Jon Thompson ("J.T.") is the longtime morning host.
* Mary Simko (news anchor) has been with WSBT since the early 1980s.

Past local personalities have included:

* Bob Lux - afternoons
* Joan Swanson - middays (Referred to as "Momma Joanie" by Bob Lux.)
* Brett Koontz - evenings
* Chuck Whittaker - production director, fill-in
* Bruce Kayser - fill-in
* John Patrick Gall - News Director & morning news anchor

Past Marketing Campaigns & Promotions

* "WSBT Salute to Summer Broadcasts": Station personalities would broadcast live from various sponsor locations and community events, often serving hot dogs and other snacks courtesy of Martin's Supermarkets.

* "Wizzbit": This was a phrase used for various contests.

* "Here's the Recipe for a Great Radio Station...": A marketing slogan used in claymation television commercials used to promote WSBT's programming and personalities. A claymation chef would stand in front of a large mixing bowl, and add various "ingredients" to create WSBT.

See also

WSBT-TV