Bushnell Corporation

Infobox Company
name = Bushnell Corporation

type = Corporation
genre =
foundation = Japan (1948)
founder = David P. Bushnell
location_city = Overland Park, Kansas
location_country =
USA
location =
locations =
area_served = Worldwide
key_people =
industry = Imaging
products = binoculars
spotting scopes
telescopes
night vision devices
GPS devices
laser-guided rangefinders
riflescopes
holographic gun sights.
services =
revenue =
operating_income =
net_income =
assets =
equity =
owner = Wind Point Partners
num_employees =
parent =
divisions =
subsid =
slogan = This is Life. And this is how we magnify it.
homepage = [http://www.bushnell.com/ bushnell.com]
footnotes =
intl =

Bushnell Corporation also known as Bushnell and Bushnell Outdoor Products is an American company specializing in optics and imaging. Its products include binoculars, spotting scopes, telescopes, night vision equipment, GPS devices, laser-guided rangefinders, riflescopes, holographic gun sights, and other high-end optical equipment. The company also sells Bollé ski goggles and sunglasses, H20Optix water sports sunglasses, and Serengeti all-purpose sunglasses. It was founded in 1948 by David P. Bushnell, during his time in Allied occupied Japan.

Bushnell mission statement: [" [http://www.bushnell.com/company_info/info_home.cfm?section=General%20Use About Us] " at Bushnell web site]

"To develop and market superior optical products that enhance the experience of outdoor and sports enthusiasts"

Bushnell owns the rights to the Tasco brand and has licensing agreements with Bausch & Lomb and Browning Arms Company. Bushnell is owned MidOcean Partners a private equity firm. which acquired the company in a leveraged recapitalization in 2007. Previously, the company had been owned by Wind Point Partners, another private equity firm, which had originally acquired Bushnell in 1999. [ [http://marketing.bushnell.com/press/pdf/Bushnell%20Acquisition.pdf Press release: MidOcean Partners and Management Announce Acquisition Of Bushnell Outdoor Products, Inc. from Wind Point Partners] ] In June of 2008, Bushnell acquired the assets of "Simmons Outdoor Corp.", a manufacturer of lower-priced optical products.

Products

Optics

*Rifle scopes - Bushnell has a variety of rifle scopes and won an Editors Choice award in 2007 for their Elite 4200 6-24x40 scope from Outdoor Life magazine. [ [http://www.theoutdoorwire.com/tow_release.php?ID=115603&session=###session### Bushnell Optics Recognized For Excellence, Value By Outdoor Life Magazine] Outdoor Wire Newsletter, April 18, 2007] [ [http://www.bushnell.com/special_offers/awd_eilte4200.cfm Elite 4200 6-24x40 Earns Editor's Choice Award From Outdoor Life Magazine] at Bushnell web site]
*Binoculars - Bushnell makes a wide variety of binoculars and was awarded the Best Buy award from Outdoor Life magazine in 2005 for their Browning Sports optics binoculars and in 2006 for their Legend binoculars. [" [http://www.bushnell.com/special_offers/awd_legend.cfm Outdoor Life 2006 Best Buy Award] " at Bushnell web site] [ [http://www.theoutdoorwire.com/archives/2007-04-18 Outdoor Wire Newsletter] April 18, 2007]
*Microscopes
*Telescopes
*Night Vision
*Holosight is a holographic firearms sight that gives an illuminated crosshair that appears to be in front of the gun without using any project light, for example as laser sights do. [ [http://www.bushnell.com/general/riflescopes_holosight.cfm Holosight] at Bushnell web site] [ [http://www.snipercountry.com/InReviews/Bushnell_Holosight.asp The Bushnell HOLOsight: It's Not Just for Handguns Anymore!] By Russell E. Taylor, SniperCountry, 1999] [ [http://findarticles.com/p/articles/mi_m0BQY/is_5_46/ai_60897649 Holo Gets Smaller and Lighter for Rimfires - Bushnell HoloSight for guns] by Clair Rees, Guns Magazine, May 2000] [ [http://findarticles.com/p/articles/mi_m0BTT/is_148_24/ai_64565410 Bushnell Holosight II] by Charles E. Petty, American Handgunner, September 2000]
*Simmons Optics, a line of rifle scopes, binoculars, and other optical products. [ [http://www.primenewswire.com/ca/news.html?d=144671 Meade Instruments Announces Sale of Simmons Brand] Retrieved June 14, 2008] [ [http://biz.yahoo.com/ap/080613/meade_instruments_sale.html?.v=1 Meade Instruments sells Simmons brand, assets] Rettrived June 13, 2008]

Outdoor

Bushnell produces a personal weather station called the FX3, FX5, and FX7 for hikers, campers, and others who can use it to keep informed of potentially hazardous weather issues while away from home. [" [http://www.pittsburghlive.com/x/pittsburghtrib/sports/outdoors/s_534937.html New in equipment: WeatherFX stations] " in Pittsburgh Tribune-Review, October 28, 2007]

Two GPS products were created by Bushnell in 2006 that are the first GPS devices to allow the use of aerial and satellite imagery to be integrated into the display. [" [http://kansascity.bizjournals.com/kansascity/stories/2006/12/04/story10.html?from_msn_money=1 Bushnell looks to find a place in the crowded GPS market] " by Charlie Anderson, Kansas City Business Journal, December 1, 2006] They also have integrated XM radio to provide real-time weather data and can overlay weather maps and weather radar info. [ [http://www.navigadget.com/index.php/2007/02/23/more-on-bushnell-onix-400/ More on Bushnell ONIX 400] at Navigadget February 23, 2007] [ [http://www.gpsreview.net/bushnell-onix-400-cr/ Bushnell ONIX 400 CR] at GPSreview.net] In 2007 the Onix 400 GPS unit won the "Best of the Best" award from Field & Stream Magazine. [ [http://marketing.bushnell.com/press/pdf/ONIX%20400%20FS%20Best%20of%20the%20Best%2007.pdf New ONIX 400 GPS Receives “Best of the Best” Award From Editors At Field & Stream Magazine] ] [ [http://www.theoutdoorwire.com/tow_final.php?date=2007-8-16 Outdoor Wire Newsletter] August 16, 2007]

References

External links

* [http://www.bushnell.com Official website]
* [http://www.aboutbushnell.info Informational source about Bushnell Optics]
* [http://www.gunshopfinder.com/bushnell_scopes.html Photos and specs of Bushnell scopes]