Swizzels Matlow

Swizzels Matlow
Swizzels Matlow
Industry Confectionery
Founded 1928
Headquarters Carlton House, New Mills, Derbyshire, United Kingdom
Products Love Hearts, Parma Violets
Website Swizzels-matlow.com

Swizzels Matlow is a British-based traditional confectionery manufacturer.[1]

Their best known sweets include Love Hearts, Double Lollies, Drumsticks, Refreshers (not to be confused with the fizzy sweets made by Barratt), Fizzers and Parma Violets. Its products are often seen as national treasures with their traditional style sweets being household names within the UK.

Contents

History

The new part by the Upper Peak Forest canal in New Mills.

The company began as Matlow Bros. Ltd in a small factory in London in 1928[2] by Alf and Maurice Matlow. In 1933, they formed Swizzels Limited along with David Dee.[1]

In 1940, The Blitz forced their business to relocate northwards to New Mills, Derbyshire, where it remains. Later, in 1975, they adopted their current title Swizzels Matlow Ltd.

Sweets

A selection of Swizzels Matlow sweets.

Love Hearts

Swizzels Matlow Ltd.'s most popular product is Love Hearts. These are small, hard, round sweets upon which short love related messages or chat-up lines are printed.

This product has far surpassed being simply a sweet, and is now an iconic symbol with its own website and product range. Almost any variation you can imagine on this theme is available including wedding favours, jewellery, personalised packets, corporate gifts, and home products.

Parma Violets

Parma Violets are hard, biconcave disc-shaped sweets, similar to the Fizzers product from the same company, but without their fizziness. Swizzels Matlow have also released a line of Giant Parma Violets.

Others

Products include:[3]

  • Mr Chew
  • Double Lollies
  • Drum Sticks
  • Fizzers
  • Fruity Pops
  • Fun Gums
  • Rainbow Drops
  • Refreshers


References

  1. ^ a b Love Hearts maker Swizzels Matlow keeps clients sweet, Teena Lyons, Times online, 25 May 2008, accessed 3 May 2009
  2. ^ Love Hearts for Peppermint PR, January 2008, accessed May 2009
  3. ^ Swizzel Matlow products Accessed 7 November 2011

External links


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