- Cadbury Curly Wurly
Curly Wurly is a type of
chocolate bar manufactured by Cadbury and sold in the UK andAustralia . It was launched in the UK in1971 and relaunched in1976 . [cite_news|title = Eric Nicoli: Music boss who went from choc to rock | url = http://business.guardian.co.uk/story/0,16781,1695860,00.html?gusrc=rss | publisher=Guardian | date=January 27 2006 ] Its shape resembles two flattened, intertwined serpentine strings. The bar is made of chocolate-coatedcaramel . Also available are "Curly Wurly Squirlies," which come in a bag and are just the cross beams of the ladder. this design was created by Charlie Simmonds as an apprentice at Cadbury's.A Canadian version of the Curly Wurly, known as the "Wig Wag" was available in the 1970s.
A 2004 online poll of
retro confectionary aficionados found that the Curly Wurly was the most popular chocolate bar still in production. [cite_news
url=http://www.prnewswire.co.uk/cgi/news/release?id=152063
title=It's Official... Texan is Britain's Favourite Chocolate Bar Ever...
publisher=PR Newswire
date=August 23 2005 ]In the 1970s the actor and comedian
Terry Scott appeared in memorable UK TV commercials for the product dressed as a schoolboy, complete with cap and short trousers.Curly Wurly appears to have a following amongst the rich and famous. Notable names who have publicly been seen eating or buying a Curly Wurly include legendary singer Sir Cliff Richard, TV Favourite Dale Winton, Harry Potter author JK Rowling, Kids entertainer Dom (of 'Dick & Dom' fame) and Liverpool soccer coach Rafael Benitez. Fact|date=September 2008
It has been falsely claimed that Curly Wurly bars were banned in Ireland, along with a number of other confectionery brands such as
Opal Fruits andToblerone , until 1979. [cite web | url=http://www.davidmcwilliams.ie/2003/10/19/dawn-of-the-spar-generation-brings-a-convenient-way-of-life | title=Dawn of the Spar generation brings a convenient way of life | last=McWilliams | first=David | date=2003-10-19 | accessdate = 2007-03-26] .Notes and references
External links
* [http://www.pimpthatsnack.com/project.php?projectID=33 Giant Curly Wurly]
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