A paper launch is the situation in which a product is compared or tested against other products, despite the fact that it is not available to the public at the time. Generally the term is applied to the computer and gaming industry, although it is not limited to that.
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Paper launch — Le paper launch est une pratique marketing qui consiste à présenter un produit largement avant sa date de disponibilité réelle (sans le signaler explicitement, évidemment) afin d occuper le terrain pendant cette période. Ce type d abus est… … Wikipédia en Français
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