- Main Department Store
Main Department Store or GUM (ГУМ, pronounced as "goom", in full "Главный Универсальный Магазин", "Glavnyi Universalnyi Magazin") is a common name for the main
department store in many cities of theSoviet Union and some post-Soviet states. The most famous GUM is a large store inKitai-gorod ofMoscow , facingRed Square . It is actually a shopping mall. Prior to the 1920s the place was known as the Upper Trading Rows.Moscow GUM
With the façade extending for convert|242|m|yd|0|lk=on along the eastern side of Red Square, the Upper Trading Rows were built between 1890 and 1893 by
Alexander Pomerantsev (responsible for architecture) andVladimir Shukhov (responsible for engineering). The trapezoidal building features an interesting combination of elements of Russian medieval architecture and asteel framework andglass roof, a similar style to the great Victoriantrain station s ofLondon . Nearby, also facing Red Square, is a very similar building, formerly known as the Middle Trading Rows.The existing structure — defined by William Craft Brumfield as "a tribute both to Shukhov's design and to the technical proficiency of
Russian architecture toward the end of the 19th century" — was built to replace the previous trading rows that had burnt down in 1825. The glass-roof designed made the building unique at the time of construction. The roof, whose diameter is convert|14|m|ft|0, looks light, but it is a firm construction made of over 50,000 pods (about convert|819|ST|MT) of metal. Illumination is provided by huge arched skylights of iron andglass , each weighing some convert|820|ST|MT tons and containing in excess of 20,000 panes of glass. The facade is split into several horizontal tiers, lined with red Finnish granite,Tarusa marble, and limestone. Each arcade is on three levels, linked by walkways of reinforced concrete.By the time of the
Russian Revolution of 1917 , the building contained some 1,200 stores. After the Revolution, the GUM was nationalised and continued to work as a department store untilJoseph Stalin turned it into office space in 1928 for the committee in charge of his firstFive Year Plan . After thesuicide of Stalin's wife Nadezhda in 1932, the GUM was used to display her body.After reopening as a department store in 1953, the GUM became one of the few stores in the Soviet Union that was not plagued by shortages of
consumer goods, and thequeue s to purchase anything were long, often extending all across Red Square.At the end of the Soviet era, GUM was partially then fully privatized, and it passed through a number of owners before it ended up in the hands of the supermarket chain
Perekryostok . In May 2005, a 50.25% interest was sold toBosco di Ciliegi , a Russian luxury-goods distributor and boutique operator. As a private shopping mall, it was renamed in such a fashion that it could maintain its old abbreviation and still be called GUM. The first word "Gosudarstvennyj" has been replaced with "Glavnyj" (Rus. Главный) 'main', so that GUM is now an abbreviation for "Main Department Store".It is still open today, and is a popular tourist destination for those visiting Moscow. Many of the stores feature high-fashion
brand name s familiar in the west; locals refer to these as the "exhibitions of prices", the joke being that no one could afford to actually buy any of the items on display. As of 2005, there were approximately 200 stores.There is a similar historic department store that rivals GUM in size, elegance and opulent architecture called Central Department Store ("Tsentralniy Universalniy Magazin", abbreviated as "
TsUM "). It sprawls just east of theBolshoi Theatre .External links
*
* [http://www.gum.ru/ GUM website]
* [http://www.shukhov.org/shukhov.html Vladimir Grigorievich Shukhov]
* [http://www.giovannardierontini.it/ Fausto Giovannardi] : [http://www.costruzioni.net/articoli/Shukhov/Shukhov.pdf "Vladimir G. Shukhov e la leggerezza dell’acciaio"] (Italian)
* [http://www.passportmagazine.ru/article/1289/ The Roof of GUM]References
* William Craft Brumfield: [http://content.cdlib.org/view?docId=ft1g5004bj&chunk.id=d0e122 "The Origins of Modernism in Russian Architecture"] , University of California Press, 1991, ISBN 0-520-06929-3.
* [http://spec.lib.vt.edu/IAWA/inventories/English.html Elizabeth Cooper English] : [http://repository.upenn.edu/dissertations/AAI9989589/ “Arkhitektura i mnimosti”: The origins of Soviet avant-garde rationalist architecture in the Russian mystical-philosophical and mathematical intellectual tradition”,] a dissertation in architecture, 264 p., University of Pennsylvania, 2000.
* Rainer Graefe, Jos Tomlow: “Vladimir G. Suchov 1853-1939. Die Kunst der sparsamen Konstruktion.”, 192 S., Deutsche Verlags-Anstalt, Stuttgart, 1990, ISBN 3-421-02984-9.
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