Anthony Ulwick

Anthony Ulwick

Anthony Ulwick who lives in Aspen, Colorado, is the founder and CEO of Strategyn, a business consulting firm.

Ulwick is also an author, notably of the book "What Customers Want", that outlines an eight step process for creating new products and markets, relying on statistical data rather than direct customer queries or intuition.

Published works

*"Turn Customer Input into Innovation", Harvard Business Review, January 2002.
*"A Prescription for Health Care Cost Reform". Harvard Business School Publishing.
*cite book|title=What Customers Want|last=Ulwick|first=Anthony|id=ISBN 0-07-140867-3 |publisher=McGraw-Hill |year=2005
*cite book|title=Business Strategy Formulation|last=Ulwick|first=Anthony| id=ISBN 1-56720-273-X |publisher=Quorum Books |year=1999

External links

* [http://www.strategyn.com/innovation.html Innovation] - Official Strategyn site


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  • Outcome-Driven Innovation — (ODI) is a strategy and innovation process developed by Anthony Ulwick. It is built around the theory that people buy products and services to get jobs done.[1] It links a company s value creation activities to customer defined metrics. Ulwick… …   Wikipedia

  • Voice of the customer — (VOC) is a term used in business and Information Technology (through ITIL, for example) to describe the in depth process of capturing a customer s expectations, preferences and aversions.[1] Specifically, the Voice of the Customer is a market… …   Wikipedia

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