Outcome-Driven Innovation
- Outcome-Driven Innovation
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Outcome-Driven Innovation (ODI) is a strategy and innovation process developed by Anthony Ulwick. It is built around the theory that people buy products and services to get jobs done.[1] It links a company's value creation activities to customer-defined metrics.
Ulwick found that previous innovation practices were ineffective because they were incomplete, overlapping, or unnecessary.[1]
These principles and others have resulted from taking a holistic view of innovation, from building an end-to-end innovation process.
See also
References
- ^ a b Anthony Ulwick, What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services, 2005 ISBN 0071408673
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