Mobile publishing

Mobile publishing

Mobile publishing is the act of making something public through mobile phones.

One advantage for publishers is the ease of adding the cost of downloading content to the users' phone bills. Mobile music revenues (mostly from ringtones) amounted to $400m in 2005. [ [http://www.theregister.co.uk/2006/01/19/2005_digital_music_sales/ The Register] ]

The arrival of more powerful telecoms networks such as 3G has enabled video publishing to mobile phones using tools such as FORscene. Video can be downloaded over the air, and once downloaded can be distributed virally over the phones' Bluetooth connections.

Examples

* Text: mainstream broadcasters publish news and other reports on mobile phones by text messaging. [ [http://www.sky.com/skynews/fixed_article/0,,91086-1200007,00.html Sky News] ]
* Ringtones: many operators provide ring tones for a fee. [ [http://www.cellular.co.za/news_2004/Jan/011804-cell_phone_ringtone_sales_hit.htm cellular.co.za] ]
* Wallpapers: operators provide wallpapers for a fee. But there are also many sites where they can be received for free [ [http://www.mobilepark.eu/wallpapers/ Mobile Park] ]

* Video: organisations can now publish promotional content on mobile phones. [ [http://www.cellular-news.com/story/17184.php Cellular News] ]

Examples of Direct to Consumer US Mobile Publishers

* Natta! [ [http://pt.natta.com Natta] ]
* Flycell [ [http://www.flycell.com Flycell] ]
* Jamba / Jamster : [ [http://www.jamba.de Jamba] ]
* Thumbplay : [ [http://www.thumbplay.com Thumplay] ]
* Dada : [ [http://us.dada.net Dada] ]
* Buongiorno : [ [http://www.buongiorno.com B!] ]

And many more...

Examples of Mobile Web Publishing Providers

* CrispWireless : [ [http://www.crispwireless.com Crisp Wireless] ]
* Peperonity : [ [http://www.peperonity.com Peperonity] ]
* Quattro Wireless : [ [http://www.getmobile.com Quattro Wireless] ]
* Mostyle : [ [http://web.mostyle.mobi Mostyle] ]
* Mowser : [ [http://mowser.com/about Mowser] ]
* MoFuse : [ [http://mofuse.com/ MoFuse] ]
* MoMac: [ [http://momac.net/ MoMac] ]
* Mippin : [ [http://mippinmaker.com/ Mippin] ]
* Wirenode : [ [http://www.wirenode.com/ Wirenode] ]
* Wirenode : [ [http://www.mobiletrend.net/ Mobiletrend] ]

And many more ...

References


Wikimedia Foundation. 2010.

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