Clicquot Club Company

Clicquot Club Company
Clicquot Club Company
Type Defunct Soda Company
Industry Beverage
Founded Millis, Massachusetts, USA (1885)
Headquarters Millis-Clicquot, Massachusetts, USA
Key people Henry Millis, Founder
Products Sparkling cider
Ginger ale
Vineyard Punch
Strawberry cream soda
Root beer
Raspberry soda
Cream soda
Revenue $0 USD (2005)
Employees 0 (2006)
Website (None)

The Clicquot Club Company, also known as Clicquot Club Beverages, pronounced "Klee-Ko" and sometimes spelled "Cliquot", was a national beverage company that sold several varieties of soda. After 80 years of operation, the company was bought and shut down by Canada Dry in 1965.


"Clicquot" the Eskimo boy, holding a bottle of Clicquot Club Ginger Ale

Founded in 1881 in Millis, Massachusetts, the beverage company was built by Henry Millis from money he had received from his father Lansing Millis. The company produced mainly sparkling cider for the first few years but later on Millis would experiment in other flavors as well. The sparkling cider was soon dropped and the company began focusing mainly on ginger ale. In 1885, the town of Millis was founded in his family name. During this time the soda company hired a significant amount of the town's residents and would continue to do so for years to come. Millis continued to improve upon his beverages through his philosophy of making the drinks as though he were making them for his own friends. He imported high-quality exotic ingredients including Jamaican ginger, and Cuban pure refined sugar. These two were the key ingredients to his ginger ale making the company stand out in this field.

Even though word of his soda spread over southeastern New England in the next few years, the cost of such fine ingredients eventually forced Henry Millis to sell his company in 1901. The new proprietors took advantage of every form of advertising, including a musical variety radio program, The Clicquot Club Eskimos. Such clever marketing expanded the company until the factory in Millis became 1/3 of a mile long, even with its own private train station. The section around this massive factory became known as "Millis-Clicquot, Massachusetts." Even with this huge building the company still staggered to meet its demand. In 1938 the company became the first to sell its beverages in a can, at this time known as a "cone-top" can, making it easier to manufacture. With the establishment of a new network of Clicquot Club Bottling Plants in 1938 the company soon had dozens of factories across the country. This number grew rapidly until in 1952 the company had plants in over 100 cities all across the United States, from Maine to California. In the 1950s the company began distributing internationally, in places such as Nassau, Jamaica, the Bahamas, virtually all of South America, and the Philippines. The company began to decline in sales worldwide thanks to other soft drinks and was purchased in 1960 by the Cott Beverage Corporation of Connecticut. By 1965, the Cott Corporation was acquired by Canada Dry, who sold off all product surplus before shutting down Clicquot. Today the original plant in Millis remains mostly abandoned, although one-third of it is (as of June 2006) occupied by garden and hardware stores. Although there has been contemplation of starting the company back up again in recent years, no attempts have ever gotten further than the drawing board.

A bottle of Clicquot Club Ginger Ale, the soft drink for which the company was best known for.

See also


Wikimedia Foundation. 2010.

Игры ⚽ Нужно сделать НИР?

Look at other dictionaries:

  • The Clicquot Club Eskimos — was a popular musical variety radio show, first heard in 1923, featuring a banjo orchestra directed by Harry Reser. A popular ginger ale, Clicquot Club was Canada Dry s main rival. Clicquot (pronounced klee ko ) was the name of the Eskimo boy… …   Wikipedia

  • Millis-Clicquot, Massachusetts —   CDP   Clicquot Smoke Stack …   Wikipedia

  • Millis, Massachusetts —   Town   Veterans Memorial Building …   Wikipedia

  • NBC Red Network — NBC Red Network/ NBC Radio Network Type Radio Network Country …   Wikipedia

  • The A&P Gypsies — was a musical series broadcast on radio beginning in 1924. With the opening theme of Two Guitars, the host and band leader was Harry Horlick, who had learned gypsy folk music while traveling with gypsy bands in Constantinople.Born July 20, 1896,… …   Wikipedia

  • Debbie Moore — Born Dorothy Moore 31 May 1946 (1946 05 31) (age 65) Urmston, Lancashire, England Ethnicity British Official website …   Wikipedia

  • Projet:Économie/Liste des articles — Le but de cette page est de lister les articles de Wikipédia relatifs à l économie. Ainsi, ceux et celles intéressés par le sujet peuvent suivre les changements en cliquant « Suivi des liens ». Sommaire 1 Articles 1.1 0 9 1.2 A 1.3 B …   Wikipédia en Français

  • DHL Express — DHL redirects here. For other Deutsche Post divisions and business units using the DHL brand, see Deutsche Post. For the honorary degree, see Doctor of Humane Letters. DHL Express Deutsche Post AG Type Division …   Wikipedia

  • Cadbury — This article is about the confectionery company. For other uses, see Cadbury (disambiguation). Cadbury Type Subsidiary of Kraft Foods Industry Confectionery Fo …   Wikipedia

  • Steinway & Sons — Steinway redirects here. For other uses, see Steinway (disambiguation). Steinway Sons Type Private (subsidiary of Steinway Musical Instruments)[1] …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”