New Theatre Oxford

The facade on George Street, Oxford

The New Theatre Oxford (known, for a period, as the Apollo Theatre Oxford or simply The Apollo from 1977–2003) is the main commercial theatre in Oxford, England and has a capacity of 1,800 people.

It is located on George Street, in the centre of the city, and puts on a wide variety of shows, from musical theatre, to stand-up comedy and concerts.

The first "New Theatre" on this site opened in 1836 and presented music hall entertainment. This was replaced in 1886, by new premises, which were the home of Oxford University Dramatic Society. The theatre was damaged by fire in 1892 and enlarged in 1908, from which date, until 1972, the New Theatre was continuously under the management of the Dorrill family.

The present building dates from 1933 and was designed by Milburn Brothers with an art deco interior by T.P. Bennet and Sons.^[1] The colour scheme was originally in shades of deep brown with gilt friezes but in later years (circa 1980?) a multi-colour scheme was introduced, which did not reflect the original design.

There has been a theatre on the corner of George Street for almost 170 years. The first theatre built in 1836 was known commonly as the 'Vic', and later as the 'Theatre Royale' after the company that played there. Forbidden to perform plays during the University terms, the lessee of the theatre resorted to presenting ‘concerts’ or music hall entertainments and by 1880 the theatre had become quite run down.

At the instigation of members of both town and gown a company was formed to raise money for a theatre to be used by University and town players as well as by professionals. In February 1886 the Oxford University Dramatic Society opened the second New Theatre with 'Twelfth Night'. Designed by H.G.W. Drinkwater and with a 1000-seat capacity the second New Theatre was damaged by fire in 1892 and altered in 1908, when the seating capacity was increased to 1200.

In 1908, the Dorrill family took over the New Theatre and ran the venue for the next sixty-four years. In 1933, Stanley Dorrill determined to build 'the most luxurious and comfortable house of entertainment in England' and commissioned a new building from the well known theatre architects William and T.R. Milburn of Sunderland. The Milburns co-operated on the art-deco interior with T.P Bennett and Sons (who had designed the Saville Theatre in London). The Milburns' extensive theatre oeuvre included the Sunderland Empire and London's Dominion Theatre.

The third New Theatre opened in February 1934 and with a wonderful revolving stage (mechanism extant) and increased capacity of 2000 (1710 seated) attracted all the great dramatic actors, popular and operatic singers and musicians, music-hall entertainers and matinee idols of the age to Oxford. The New's renowned annual pantomimes (with Vera Legge's famous Oxford Babes during the war years) became an Oxford family ritual.

This was the golden age, lasting until the advent of television in the 1950's, when running large theatres became increasingly difficult.

In latter days musicals and play productions were supplemented by pop and rock concerts. In 1972 the Dorrills were bought out by the provincial theatre chain Howard and Wyndham, and in 1977 Apollo Leisure took over the lease of the theatre renaming it The Apollo. Apollo Leisure were bought out by SFX in 1999, followed by Clear Channel Entertainment in 2001. Following a refurbishment in 2003 the theatre reverted back to the name New Theatre, with Clear Channel Entertainment's theatre division becoming Live Nation two years later. Ambassador Theatre Group bought the theatre in 2009.

Audiences at the theatre can once again see leading opera and ballet companies, from Welsh National Opera to the English National Ballet, contemporary dance, hit musicals like Chicago and Guys and Dolls, and also pop concerts. The venue's current capacity is 1800 and the building is not listed.

See also

• Burton Taylor Theatre
• Old Fire Station Theatre, also in George Street
• Oxford Playhouse

References

1. ^ Hibbert, Christopher (ed.) (1988). The Encyclopædia of Oxford. Macmillan. 

External links

• Theatre website
• Map sources for New Theatre Oxford
• Book Tickets via Ticketmaster Official Box Office
• New Theatre Oxford information
• Information from Newbury Theatre

Coordinates: 51°45′14″N 1°15′36″W / 51.753917°N 1.260107°W / 51.753917; -1.260107