Cream of Wheat

Old Cream of Wheat advertisement

Box design of Cream of Wheat until it was sold to B&G Foods (the only difference today is the Nabisco logo has been removed from top left corner)

Cream of Wheat is a porridge-type breakfast food invented in 1893 by wheat millers in Grand Forks, North Dakota.^[1] The cereal is currently manufactured and sold by B&G Foods. Until 2007, it was the Nabisco brand made by Kraft Foods. It is similar in texture to grits, but made with farina (ground wheat) instead of ground corn. The product made its debut at the 1893 World's Columbian Exposition in Chicago, Illinois.

In addition to its wheat-based products, the rice-based Cream of Rice is also produced as part of the product line, and is often a recommended early food for infants and toddlers and for people who can't have wheat or gluten.

Preparation

Cream of Wheat is made by boiling water, then pouring in the farina while stirring. As it's stirred, the farina starts to thicken, creating a mixture that thickens depending on the ratio of liquid to farina. Some choose to use milk instead of or in addition to water in order to give the food a creamier taste. Currently there are three available original mixes: 10-minute, 2 ½-minute, and 1-minute. Cream of Wheat is also sold in single-serving instant packets. These are prepared by mixing with hot water and allowing to set in a bowl (about two minutes).

It is common to customize the hot cereal with the addition of sugar, fruit, or nuts. As a result, several flavors are sold of the instant variety: Original, Apples 'N' Cinnamon, Maple Brown Sugar, Strawberries 'N' Cream, and Cinnamon Swirl.

Package design

The original boxes of Cream of Wheat were hand-made and lettered, and emblazoned with the image of a black chef produced by Emery Mapes. The character was named Rastus, and was developed by artist Edward V. Brewer. Rastus was included on all boxes and advertisements and continues to be used today with only very slight changes. A stereotypical black icon was fairly common for U.S. commercial brands at the time of the cereal's creation; for other examples, see Aunt Jemima and Uncle Ben. It has long been thought that a black chef named Frank L. White was the model for the chef shown on the Cream of Wheat box. White, who died in 1938 and is buried in Woodlawn Cemetery in Leslie, Michigan, had claimed to be the model for the Cream of Wheat box. In June 2007, a headstone was erected for Mr. White. The headstone contains his name and an etching taken from the man depicted on the Cream of Wheat box.^[2]

Gallery

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  1917 Cream of Wheat ad

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  Old Cream of Wheat box

See also

• Malt-o-Meal
• Grits
• Maypo
• Semolina
• Frumenty

References

1. ^ History of Cream of Wheat
2. ^ [1]

External links

• Cream of Wheat
• Discussion and history of black chef in advertising - includes example
• Was the Cream of Wheat Chef a Real Person?