Walter Herbert

Walter Herbert

:"For the British polar explorer, see Wally Herbert. For the conductor and impresario, see Walter Herbert (conductor)."Infobox musical artist
Name = Walter Hebert


Background = solo_singer
Birth_name = Walter James Herbert II
Born = birth date and age|1948|2|5
Origin = flagicon|USA Berkeley, California, USA
Died =
Genre = R&B, soul
Occupation = Manager, Promoter, Singer-songwriter
Years_active = 1970-Present
Instrument = Vocals
Label = Sy Records
Associated_acts =

Walter James "Herbie" Herbert II (born 5 February 1948) is the former manager of rock band Journey, The Storm, and a vocalist for the Sy Klopps Blues Band. Born and raised in Berkeley, Herbert is a self-proclaimed hippie and fan of the Grateful Dead.

Herbert got his start in the music business with the aide of his mentor Bill Graham. Through Graham, Herbert became a roadie for the multi-platinum-selling band Santana (where he met Neal Schon and Gregg Rolie). He managed Frumious Bandersnatch (where he met Ross Valory and George Tickner). When Santana imploded in 1973, Herbert put together the original lineup of Journey and remained its manager through 1993. Herbert was heavily involved in all business aspects of the band and traveled as their road manager. With a sharp business sense, Herbert brought everything in house under the name of Nightmare Productions and pioneered the use of large screen videos, impressive lighting and sound for arena-sized concerts. A shrewd businessman, Herbert made a fortune with Journey's real estate holdings, Nocturne video company, and catalog management. He and Jim Welch his art director, devised a creative marketing plan to promote the band using the Grateful Dead's artists, Stanley Mouse and Alton Kelly, thematic one-worded album titles, and exposure at point of purchase outlets.

In 1993 Steve Perry asked that he resign from managing Journey due to personality conflicts. After his resignation, Herbert brought Swedish rock groups Roxette and Europe to the United States in the mid to late-1980s, as well as manage the career of Mr. Big, another Bay Area rock band of the late-1980s and early 1990s. Since then, Herbert has moved from backstage into the spotlight, recording three albums as Sy Klopps and touring the San Francisco Bay Area with the Sy Klopps Band, which includes Journey band members Neal Schon, Gregg Rolie, Prairie Prince, and Ross Valory.

Herbert continues to share animosity towards Journey members Steve Perry and Jonathan Cain to this day. While Herbert can be credited with much of the success of Journey, he has been criticized for the band's relentless tour schedule, resulting in the Perry's burnout and subsequent falling out with the band.

External links

* [http://www.syklopps.com/bio.html Sy Klopps biography]
* [http://members.cox.net/mrcarty/ Interview by Matt Carty]
* [http://www.classicrockrevisited.com/Interviews06/herbieherbert06.htm Interview by Classic Rock Revisited]


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