WSKY-FM

Infobox Radio station
name = WSKY-FM


city = Micanopy, Florida
area = Gainesville-Ocala
slogan =
branding = "Newstalk 97.3 the (Sky)"
frequency = 97.3 MHz
repeater =
airdate =
share = 5.7
share as of = Sp'08 P2
share source = R&Rcite news | first= | last= | coauthors= | title=Gainesville-Ocala Market Ratings | date= | url=http://www.radioandrecords.com/RRRatings/DefaultSearch.aspx?MarketName=Gainesville-Ocala&MarketRank=%20 | work =Radio & Records | pages = | date = | language = ]
format = News Talk Information
power =
erp = 50,000 watts
haat = 150.0 meters
class = C2
facility_id = 23352
coordinates = coord|29|32|9.00|N| 82|19|18.00|W|region:US_type:city
callsign_meaning = The Big Sky [ cite web|url=http://www.oldradio.com/archives/nelson/origins.call-list.html |title=Call Letter Origins |work=Radio History on the Web ]
former_callsigns = WGGG (1994-1994)
WGGG-FM (1994-1994)
WRRX (1994-1998)
owner = Entercom Gainesville License, LLC
licensee =
sister_stations =
webcast = listen live|http://www.thesky973.com}
website = official|http://www.thesky973.com
affiliations = ABC Radio , Jones Radio Network, Premiere Radio Networks

WSKY-FM (97.3 FM) is a radio station broadcasting a News Talk Information format. Licensed to Micanopy, Florida, USA, the station serves the Gainesville-Ocala area. The station is currently owned by Entercom Gainesville License, LLC and features programing from ABC Radio , Jones Radio Network and Premiere Radio Networks. [ cite web|url=http://www.fcc.gov/fcc-bin/fmq?call=WSKY-FM |title=WSKY-FM Facility Record |work=United States Federal Communications Commission, audio division ] [cite web|url=http://www1.arbitron.com/sip/displaySip.do?surveyID=SU08&band=fm&callLetter=WSKY-FM|title=WSKY-FM Station Information Profile|publisher=Arbitron] .

When the station signed on in 1998, the original on-air slogan was "Sky King," but this was later shortened to "The Sky." WSKY carries a variety of local and national programming, including political talk radio, call-in advice shows, and paid programming. Its political talk radio programming is politically conservative.

History

What is now WSKY began operations in 1985 on 97.7 FM as WGLV, an adult contemporary station known as "Gainesville's Love 98." WGLV was co-owned with WGGG-AM 1230, a longtime legendary Top 40 station in the market, and tried to take advantage of the connection by hiring legendary WGGG personality "Boomer" Hough as its first morning show host. However, Hough's show lasted only a few months. WGLV tried to further bank on the legendary WGGG calls in 1987 by adopting a 1970s-based oldies format as WGGG-FM and declaring "The Legend is Back!"; this, too, proved short-lived. After WGGG-AM/FM were sold in 1989, WGGG-FM became WLCL, a soft AC station branded as "Clear FM".

From 1993 until the debut of WSKY in 1998 (except for a brief period during which it programmed oldies as WGGO "Go 97.7"), the station was known as WRRX "97-X". At that time, the station featured a mainly rock format which was partially programmed via satellite from an outside provider, and locally in certain dayparts, featuring an eclectic variety of music best identified as Adult Album Alternative. 97-X had a small yet loyal following in the local Gainesville music scene.

WSKY debuted at its new 50,000-watt 97.3 FM frequency on June 7, 1998, following a sale to current owners Entercom.

Awards

WSKY was given an award for its news reporting during the 2004 hurricane season, which hit WSKY's broadcast area especially hard.fact|date=September 2008

List of programs

Local programs

* The Bob Rose Show
* [The Drive Time Happy Hour
** Mr. PC
*** PC House Productions
*** Mr. PC Computer Repair
** Chip Morris
* The Doug Clifford Show
* The Jay Anderson Show

Nationally syndicated programs

* Neal Boortz
* Rush Limbaugh
* Michael Savage
* Jerry Doyle
* Coast to Coast AM
* Kim Komando
* Handel on the Law
* Rusty Humphries
* Clark Howard

Past programs

* Dr. Laura
* Bill O'Reilly
* Laura Ingraham
* Gregg Knapp
* The Attack Machine
* Mark Davis
* Matt Drudge

References

External links

*FM station data|WSKY