New Seasons Market

New Seasons Market

Type	Grocer
Industry	retail sales
Founded	1999
Headquarters	Portland metropolitan area
Key people	Lisa Sedlar, CEO; Pat Brown, COO
Products	local and sustainable food, conventional foods and homegoods.
Employees	about 1800 as of July, 2008
Website	newseasonsmarket.com

New Seasons Market is a chain of privately-owned neighborhood grocers operating in the Portland Metro area of Oregon. Founded by three families and 50 of their friends in 1999, the chain currently operates ten stores in Portland, Hillsboro, Beaverton, Happy Valley and Lake Oswego with a new store under construction in Beaverton's Progress Ridge neighborhood. Many of the products offered are organic and produced locally in the Pacific Northwest. The stores differ from most grocers by offering natural and conventional products side by side.

Neighborhoods

New Seasons Market emphasizes the idea of a neighborhood grocery store in part by naming their stores after the neighborhood in which they reside and reflecting their surroundings in the stores' design and decor. Job fairs are held in new stores' neighborhoods in an effort to recruit current members of the community.

Arbor Lodge is located in North Portland. Built from the ground up in 2005, Arbor Lodge is located next to the Yellow MAX line at N. Rosa Parks Way and Interstate Avenue.

Orenco Station store

Cedar Hills is located in a former roller skating rink at Cedar Hills Crossing shopping center. Opened in 2006.

Concordia in Northeast Portland, is located near Concordia University in the neighborhood by the same name. Constructed and opened in 2001 at NE 33rd & Killingsworth.

Happy Valley is located in a suburb east of Portland. Opened 2007 at 157th & Sunnyside Road.

Hawthorne opened in October 2010 at SE 40th & Hawthorne, on the site where Daily Grind Natural Foods once stood.

Mountain Park opened in 2006 at a long-disused Thriftway in the Portland suburb of Lake Oswego.

Orenco Station located in Hillsboro is part of a development near the Westside MAX.

Progress Ridge currently under construction in new shopping center at the intersection of Horizon Blvd. & Barrows Rd. in Beaverton, and is scheduled to open in fall of 2011.

Fishers Landing scheduled to open in October of 2011 in Vancouver, WA in the former Albertsons LLC retail store.

Raleigh Hills is New Seasons Market's first store, opened in 1999, in a former Kienow's grocery.

Seven Corners opened in 2004 in a remodeled Red Apple grocery and laundromat. Located in Southeast Portland at the seven corners formed by the intersection of SE Division Street, SE Ladd Avenue, and SE 20th Avenue at the southeast corner of Ladd's Addition.

Sellwood , New Seasons Market's second store, on the corner of the Sellwood antique district. The building used to house a Piggly Wiggly, as portrayed within the paint of the store's inside.

Legal Dispute with Whole Foods

As part of Whole Foods' ongoing antitrust dispute with the FTC, Whole Foods subpoenaed from New Seasons detailed financial records, market studies, future strategic plans, and other information. Full subpoena text On the official New Seasons blog, CEO Brian Rohter has expressed concern about handing sensitive information over to a direct competitor, and has filed a motion with the FTC to block the subpoena.

External links

• New Seasons Market Official Site
• [1] Screw Market Share: Whole Foods subpoenas New Seasons' financial and marketing records. on Willamette Week