- WVOK-FM
Infobox Radio station
name = WVOK-FM
city =Oxford, Alabama
area =Anniston-Oxford Metropolitan Area
branding = "97-9 WVOK"
slogan = "The Best of the 80's, 90's and Today!"
airdate =February 19 , 1990
frequency = 97.9 FM (MHz)
format =Hot Adult Contemporary
erp = 510watt s
haat = 338meter s
class = A
owner = Woodard Broadcasting Co.
website = [http://www.979wvok.com 979wvok.com]
sister_stations = WVOK-AMWVOK-FM (97.9 FM, "97-9 WVOK") is a
radio station broadcasting aHot Adult Contemporary music format. Licensed toOxford, Alabama , it serves theAnniston-Oxford Metropolitan Area . It is owned and operated by Woodard Broadcasting Company, Inc.Early history
In 1977, WVOK-FM was launched in
Birmingham, Alabama as anAlbum-Oriented Rock radio station called “K-99.” The station broadcast from the 99.5 MHz frequency; it was originally a counterpart to WVOK-AM 690 [http://wvok-memories.tripod.com/] , one of the more popularTop 40 stations of its era. WVOK-FM changed its call letters to WRKK in 1979; it kept its Rock format until 1983, when it became “K99 Country.” Several format changes later, the station is now known in Birmingham asWZRR “Rock 99.5.”The WVOK call letters would not be heard on the FM dial again until the creation of a new radio station in
Oxford, Alabama . Jimmy and Geraldine Woodard, owners of WEYY-FM inTalladega, Alabama , were granted a construction permit for the first commercial FM station licensed to Oxford. The station began broadcast in 1990 as WKFN “K98” on the 97.9 MHz frequency. In 1992, WKFN acquired the WVOK call letters; however, its “K98” nickname remained the same.Recent history
On
February 19 ,1990 , K98 signed on as anAdult Contemporary station, playing music from the 1950’s through the 1990’s. At that time, WVOK was one of very few local stations to compete against the 100,000-wattCountry music station WHMA ofAnniston , known by listeners as “Alabama 100.” In early 2001, Susquehanna Radio purchased Alabama 100 and moved it toCollege Park, Georgia . After the move, Alabama 100 changed its call letters toWWWQ and became a Top-40 station serving theAtlanta radio market. As a result, WVOK saw an increase in their localArbitron ratings.Since K98 began broadcast in 1990, it has employed a number of various
disk jockeys , including Rick Burgess from the syndicated “Rick and Bubba ” radio program. Itsradio format , however, has seen little change. Shortly afterClear Channel station WQEN ("103-7 the Q") relocated its transmitter fromSpringville, Alabama to Birmingham in early 2005, WVOK briefly changed its music format toContemporary Hit Radio . They have, however, since returned to the lighterHot AC format.In early 2006, WVOK-FM began using its
frequency andcall letters often (instead of the "K98" nickname) as its station identifier. Its slogan is "The Best of the 80's, 90's and Today".In early 2008, a new morning talk show called
The Steve and Carl Show signed on.Other facts
* WVOK-FM is recognized as one of the only radio stations in Alabama to remain on the air during the "Storm of the Century" in 1993. WVOK received honors from the city of Oxford, former Alabama Governor
Guy Hunt , and others for keeping the station on the air through the duration of the storm.
* WVOK-FM is one of three stations in the Anniston/Gadsden market whose call letters were previously assigned toTop 40 stations in Birmingham. The other two areWSGN -FM andWKXX .
* There has been much speculation about the WVOKcall sign meaning over the years. Although disk jockeys from the original WVOK-AM radio station sometimes referred to it as the Voice Of Kindness, the call letters themselves actually do not stand for anything.References
External links
* [http://www.979wvok.com WVOK-FM official website]
*FMQ|WVOK
*FML|WVOK
*FMARB|WVOK
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