- Fresh Radio
Infobox Radio station
name = Fresh Radio
area = Yorkshire Dales
airdate = April 1997
frequency = 936MW (Hawes) 102.6FM (Richmond) 107.1FM (Ilkley) 107.1FM (Pateley Bridge) 1431MW (Settle) 1413MW (Skipton)
RDS Name "FRESH"
owner = Laser Broadcasting
website = http://www.freshradio.co.uk/Fresh Radio is a local radio station broadcasting to the
Yorkshire Dales in northernEngland on two medium wave (AM) frequencies and currently three FM frequencies (17 Feb 2007). It can also be heard online via the Fresh Radio [http://www.freshradio.co.uk website] .Transmission
Two of the three AM frequencies were originally to be switched off by April 2007 and replaced by FM transmitters in Skipton, Ilkley, Pateley Bridge, Settle, Richmond and Grassington. The FM transmitter for Richmond commenced broadcasts on
February 11 2007 on 102.6FM, however the rollout for Grassington has been delayed, and AM is still being broadcast in Richmond, alongside the FM frequency.The Ilkley transmitter has also since began broadcasting on 107.1FM as of
February 18 2007The station's main studio base is in
Skipton . Fresh Radio currently broadcasts to an area of approximately 2000 square miles to an adult population of around 200,000 people.Its coverage area is, broadly, bounded by the M6 motorway to the West, the A1 to the East, the A66 to the North and the towns of Skipton, Keighley and Ilkley to the South.
DAB
On Friday 14th September, it was announced that the station will launch on DAB across North Yorkshire. [http://www.muxco.com/multiplexes/york/] In September 2007 MuxCo applied a local DAB Digital Radio licence, to cover the North Yorkshire area. MuxCo was awarded the licence in December 2007 and aims to commence broadcasting in mid-2009. The map of the area that will be transmitted [http://www.muxco.com/images/transmission-yorks.jpg]
Content
Content features a variety of music, featuring contemporary recording artists from the sixties to the present day, together with news (local and national), weather, travel, quizzes and local information. The Super Quiz which is on between 12.00 to 13.00 every weekend hosted by Jeremy Gartland.
History
Fresh Radio was launched 4 May 1997 as Yorkshire Dales Radio with the strapline "May the fourth be with you". The station was re-launched in 1999 as Fresh AM, with a slight change of name two years later to Fresh Radio.
Ownership
Fresh Radio is currently owned by national company, Laser Broadcasting. Further details of the takeover can be found on the Radio Today website [http://www.radiotoday.co.uk/news.php?extend.1798]
Media regulator Ofcom is required to review all such takeovers and mergers. Details of the Ofcom review can be found at [http://www.ofcom.org.uk/radio/ifi/rbl/car/ccr/fresh/fresh.pdf]
Presenters
* Mark Mason (Programme controller)
* Steve Joy
* Jeremy Gartland
* James Wilson (news)
* Jason Towler (news)Staff as at 10 September 2008
*"Station Manager"/"Head of Programming & Music" is Mark Mason.
*"Head of News and Current Affairs" is James Wilson.Awards
Fresh Radio was named [http://www.freshradio.co.uk/contentfull.asp?PageID=1&ContentID=231 "Yorkshire and The North East Radio Station Of The Year"] in 2004, and again in 2006, by the
Radio Academy .External links
* [http://www.freshradio.co.uk/ Home page]
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