My Name Is Bruce

My Name Is Bruce
Promotional film poster
Directed by	Bruce Campbell
Produced by	Bruce Campbell Mike Richardson
Written by	Mark Verheiden
Starring	Bruce Campbell Grace Thorsen Taylor Sharpe Ted Raimi James Peck Ellen Sandweiss Ben McCain
Music by	Joseph LoDuca Ben McCain Butch McCain
Cinematography	Kurt Rauf
Editing by	M. Scott Smith
Distributed by	Image Entertainment Dark Horse Entertainment
Release date(s)	October 26, 2008 (2008-10-26)
Running time	86 minutes
Country	United States
Language	English
Budget	$1.5 million

My Name Is Bruce is a 2007 American comedy horror film, directed, co-produced by and starring B movie cult actor Bruce Campbell. The film was written by Mark Verheiden. It had a theatrical release in October 2008,^[1] followed by DVD and Blu-ray releases on February 10, 2009.^[2]

Although Sam Raimi, with whom Bruce frequently collaborates, is not involved with this production, much of the film is in the vein of the Evil Dead series. Ted Raimi (Sam's brother), also a frequent collaborator, appears in this film.

Campbell has shown several minutes of the movie during some of his campus lectures, as well as a few public screenings including showings at the sixth annual Ashland Independent Film Festival, CineVegas and the eleventh annual East Lansing Film Festival. A trailer was released for the film as well and is available on various websites. A screening was held at the Alamo Drafthouse Cinema. Tickets for the show sold out in less than two minutes, breaking the previous Alamo ticket sellout record, which was also set by a Bruce Campbell appearance at the theater in 1998.

Plot

In the mining town of Goldlick, Jeff (a huge fan of Bruce Campbell movies, played by Taylor Sharpe) and his friend Clayton (Logan Martin) go out to a cemetery to meet two girls, Big Debbie (Ariel Badenhop) and Little Debbie (Ali Akay). Jeff removes a medallion off the mausoleum, unleashing the Chinese god of the dead, Guan-Di (James Peck), who kills Clayton and the Debbies, while Jeff flees.

Meanwhile, famed B movie actor Bruce Campbell is finishing filming for the fictional Cave Alien II, and is promised a birthday surprise from his agent, Mills Toddner (Ted Raimi). Bruce meets Jeff, who kidnaps Campbell and takes him to Goldlick in hopes that his hero can save the town from Guan-Di. Upon arrival, Bruce assumes it's his birthday surprise from Mills, and thinks it's all a movie, despite a lack of cameras and a script, and agrees to "help". He learns about Guan-Di in the town's hall and during a dinner party, Bruce gets on the good side of Jeff's mother, Kelly (Grace Thorsen), who had initially been irritated by Bruce's behaviour.

After gearing up at Goldlick's gun shop, Bruce and many citizens of Goldlick go out into the woods to take on Guan-Di, which Bruce still thinks is part of a movie. Bruce then finds out that it's all real and flees Goldlick, angering the townspeople, disappointing Kelly and upsetting Jeff. As part of a running gag, an Italian painter (also played by Ted Raimi) constantly repaints the population sign every time someone dies, including himself. Bruce returns to his caravan to find that everyone, including his own dog, hates him a lot. He has a restraining order placed upon him by his ex-wife, Cheryl (Ellen Sandweiss), and finds that his "surprise birthday present" from Mills was just a prostitute named Kasey (Janelle Farber). Bruce is then called by Jeff, who informs him that he's going to take on Guan-Di alone in spite of Bruce's retreat.

Kasey takes Bruce back to Goldlick, where he is treated with contempt and tries to reconcile with Kelly. To rescue Jeff, they both drive to the old cemetery, in which they set up dynamite at the mausoleum and try to lure Guan-Di inside with one of Jeff's cardboard cut-outs of Bruce, which Guan-Di doesn't fall for. After kissing Kelly, Bruce decides to sacrifice himself (with bean curd playing a significant role in luring Guan-Di) and the dynamite is blown up. He emerges from the debris alive, and hangs the medallion back onto the mausoleum wall to ease the spirit. Guan-Di then also comes back to life, and at the very last minute, it turns out the whole scenario was a movie. Bruce argues with Ted Raimi about the cliched ending and turns it into a happy ending, which involves Bruce and Kelly married, living in a nice house with their son, Jeff, who is accepted into Harvard University. After the movie ends, Bruce asks "What could be a better ending than that?", after which Guan-Di appears and kills Bruce.

Cast

• Bruce Campbell as Himself
• Grace Thorsen as Kelly Graham
• Taylor Sharpe as Jeff
• Ted Raimi as Mills Toddner / Wing / Ted The Sign Painter
• Ben McCain as the Mayor
• Ellen Sandweiss as Cheryl
• Timothy Patrick Quill as Frank
• Dan Hicks as Dirt Farmer
• Logan Martin as Clayton
• Ali Akay as Little Debbie
• Ariel Badenhop as Big Debbie
• Janelle Farber as Kasey
• James Peck as Guan-Di / Cavealien Monster
• Jen Brown as Petra
• Mike Estes as Fan #2
• Butch McCain as the Sheriff/Farmer

Release

There was over a year's gap between the film's earliest screenings and its wider release in October 2008. Dark Horse Comics' Mike Richardson commented on this:^[3]

"'Some people maybe thought the film fell out or that there was something wrong with it,' Richardson says, touching on Bruce's slow journey getting before wide audiences. It was roughly a year ago that it screened to CineVegas film fest attendees. 'We did our shoot, put it in the can and the studio that financed it liked it so much they gave us more money to do a second shoot. We beefed it up so it could go into the theaters.'"^[3]

For the week of December 9, 2008, My Name is Bruce took in $17,214 on a single screen at the Lagoon Theater in Minneapolis, its sixth week in release.^{[4][dead link]}

Reception

Reviews on My Name is Bruce were mixed. One positive review came from Nick Rogers of Suite101.com, saying "My Name is Bruce won't give you sugar, baby. Not on its budget. But Splenda works fine as a substitute for this Kool-Aid, which Campbell knows fans will happily drink. A little bit of purposefully lousy filmmaking winds up going a long way." One negative review came from Felix Vasquez Jr. of "Cinema Crazed", calling it "Smug, silly, and forgettable, this vanity project wants to be the next cult hit but really is just another vehicle for Bruce Campbell."

The Rotten Tomatoes approval rating is currently 40%.

Home media

The film was released on DVD and Blu-ray Disc on February 10, 2009.^[5][6]

Sequel

Richardson said that a sequel, titled My Name is Still Bruce, is in the works. Dark Horse Entertainment and Image Entertainment will distribute both films.^[3] The title for the second film has since been changed to Bruce vs. Frankenstein.^[7]

In a message sent in January, 2010 to Ain't It Cool News, Campbell officially announced the sequel, stating that "principal photography begins this fall in Oregon."^[8] In April, Ted Raimi confirmed that he would be involved with the project.^[9]

References

1. ^ "Events". Bruce Campbell, Actor. Bruce Campbell Entertainment. http://www.bruce-campbell.com/events.asp?specific=5. Retrieved 2008-06-26. 
2. ^ "Full My Name is Bruce DVD and Blu-ray Specs". BD Horror News (Bloody-Disgusting). 2008-11-13. http://www.bloody-disgusting.com/news/14329. Retrieved 2008-11-13. 
3. ^ ^{a b c} Billington, Alex (2008-06-25). "My Name Is Bruce Finally Hitting Theaters in October!". FirstShowing.net (First Showing). http://www.firstshowing.net/2008/06/25/my-name-is-bruce-finally-hitting-theaters-in-october/. Retrieved 2008-06-27. 
4. ^ iW BOT *UPDATE* | "Nixon" Huge, "Milk," "Slumdog" Continue Drawing Audiences^{[dead link]}
5. ^ "My Name Is Bruce (2007)". Amazon. http://www.amazon.com/dp/B001KEGR5M. Retrieved 2009-02-02. 
6. ^ "My Name Is Bruce [Blu-ray (2007)"]. Amazon. http://www.amazon.com/dp/B001KEGR7U. Retrieved 2009-02-02. 
7. ^ 'Bruce Vs. Frankenstein': The Sequel to 'My Name is Bruce' Gets the Go Ahead!
8. ^ Quint (January 18, 2010). "Listen up, screwheads! Bruce Campbell has a message for ya'!". Ain't It Cool News. http://www.aintitcool.com/node/43676. Retrieved June 30, 2010. 
9. ^ "EXCLUSIVE: Ted Raimi Talks Evil Dead 4 and Bruce Vs. Frankenstein". MovieWeb.com. April 12, 2010. http://www.movieweb.com/news/NEKyFRMOKTojPK. Retrieved June 30, 2010. 

External links

• My Name Is Bruce at Bruce Campbell's official website
• My Name Is Bruce at the Internet Movie Database
• My Name Is Bruce at AllRovi
• My Name Is Bruce at Rotten Tomatoes
• My Name Is Bruce at Metacritic
• My Name Is Bruce' on DVD' UK Film and Bruce Information.