List of renamed products

List of renamed products

This is a list of renamed or repositioned products.

*Andersen Consulting became "Accenture" on January 1 2001.Fact|date=September 2007
*AT&T Broadband Internet became Comcast in November 2002.Fact|date=September 2007
*Bell Atlantic became "Verizon""'.Fact|date=September 2007
*In France, "Danones yoghurt Bio changed to Activia"' on January 16 2006 because of EU regulations on organic agriculture. Fact|date=September 2007
*Borland changed its name to "Inprise" in 1998, and back again to Borland in 2001.Fact|date=September 2007
*Boston Garden became Shawmut Center which became FleetCenter which became TD Banknorth Garden. [ [http://www.tdbanknorthgarden.com/arena_history.asp TD Banknorth Garden History] ] [ [http://www.boston.com/business/articles/2005/03/03/td_banknorth_wins_arena_deal/ TD Banknorth wins arena deal] - "The Boston Globe"] [ [http://www.fleetcenter.com/namingrights_history.asp History of the Arena's Name] ]
*Cellnet became BT Cellnet in 1999 which became O2 in 2001.Fact|date=September 2007
*Cellular One became Cingular Wireless.Fact|date=September 2007
*Cinamon Grahams became Curiously Cinamon.
*Coco Pops (as it is known in the United Kingdom) took the name used in the rest of Europe, "Choco Krispies" in 1998, before changing back to the original brand of Coco Pops in 1999.Fact|date=September 2007
*Deloitte Consulting became "Braxton" in 2002 before changing back to the original brand of Deloitte Consulting in 2003.Fact|date=September 2007
*Dime Bar, a confectionery product from Kraft Foods was rebranded Daim bar in the United Kingdom in September 2005 to bring the product in line with the rest of Europe.Fact|date=September 2007
*Freeserve changed to Wanadoo and then to Orange in 2006
*GTE became "Verizon" in 1997.Fact|date=September 2007
*Immac (as it was known in the United Kingdom) became "Veet" in 2003.Fact|date=September 2007
*Jif cleaning products (as it was known in the United Kingdom) became "Cif" in 2001.Fact|date=September 2007
*Marathon (as it was known in the United Kingdom) became "Snickers" in 1990.Fact|date=September 2007
*Several MSN products from Microsoft became Windows Live products.Fact|date=September 2007
*Nestlé Quik (as it was known in the United States) took the European name "Nesquik".Fact|date=September 2007
*NYNEX became Bell Atlantic.Fact|date=September 2007
*NOW Legal Defense and Education Fund became Legal Momentum in 2004.Fact|date=September 2007
*Oil of Ulay (as it was known in the United Kingdom) became "Olay" in 1999.Fact|date=September 2007
*Opal Fruits (as it was known in the United Kingdom) became "Starburst" in 1998.Fact|date=September 2007
*Opryland Hotel in Nashville, Tennessee, USA rebranded itself as "Gaylord Opryland Resort & Convention Center" after its parent company (Gaylord Entertainment Company) announced plans to build similar hotels in new markets.Fact|date=September 2007
*Ondigital became "ITV Digital" in 2001.Fact|date=September 2007
*Pacific Telephone & Telegraph, one of the original 7 AT&T Bell Operating Companies became Pacific Bell in 1984, split off its wireless division into Airtouch, was merged into SBC (Southwest Bell Communications) in 1997, and became AT&T Corp in 2005. Fact|date=September 2007
*Parwill became "Vegemite".Fact|date=September 2007
*Pricewaterhouse Coopers' Consulting division became "Monday" in 2002 before being sold to IBM.Fact|date=September 2007
*Purple Pill anti-heartburn medication was Prilosec (omeprazole magnesium)) until 2001, when the patent ran out and the Purple Pill name was switched to Nexium (esomeprazole magnesium). [ [http://www.dtcperspectives.com/content.asp?id=127 Purple Pill history] ]
*Telecom Éireann became "eircom" in 1999.Fact|date=September 2007

References


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