- Extra Hipermercados
Extra Hipermercados is a major
Brazil ianhypermarket chain, owned byGrupo Pão de Açúcar .As of December 2005, Extra has 76 stores. Some of these stores came from the acquisitions of Paes Mendonça (smaller stores were converted to Pão de Açúcar and
CompreBem ) and Sendas (Sendas' Bon Marché hypermarkets were rebranded to Extra Bon Marché) by the group.Extra Eletro
Grupo Pão de Açúcar also operates electronics and appliance stores under the Extra Eletro banner. These stores are mostly located in major commerce streets and
shopping malls .This banner was known as Jumbo Eletro (after the purchase ofEletroradiobraz in the 1980s) and later Eletro.Extra Perto / Extra Fácil
Grupo Pão de Açúcar launched in 2007 two new store formats, both carrying the Extra brand [ [http://www.propmark.com.br/publique/cgi/cgilua.exe/sys/start.htm?UserActiveTemplate=propmark&infoid=40029&sid=3 Propaganda & Marketing - Extra vai batizar novos modelos de lojas do Grupo Pão de Açúcar] pt icon] . Extra Perto supermarkets, directed to an audience of the same demographic as Extra hypermarkets, and Extra Fácil convenience stores, aimed to compete with "neighborhood markets".
References
External links
* [http://www.extra.com.br Extra.com.br]
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