- IDEO
Infobox_Company
company_name = IDEO
company_
company_type = Private
foundation = (1991 )
location_city = Palo Alto, California
location_country = United States
key_people = Tim Brown, CEOTom Kelley , General manager
David KelleyBill Moggridge Mike Nuttall
num_employees = 500 (2006)
discipline =Human factors Mechanical ElectricalSoftware Engineering Industrial Design Interaction Design
homepage = [http://www.ideo.com/ www.ideo.com/]IDEO is a
design consultancy based inPalo Alto, California ,United States [http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapid=813054 IDEO Inc Private Company Information] ] with other offices inSan Francisco ,Chicago ,New York ,Boston ,London ,Munich andShanghai . The company helps design products, services, environments, and digital experiences. Additionally, the company has become increasingly involved in management consulting.IDEO was formed in 1991 by a
merger of three established design firms: David Kelley Design (founded by David Kelley, who is also a professor atStanford University ), ID Two (founded by Britain'sBill Moggridge ), and Matrix Product Design (founded by Mike Nuttall). [http://findarticles.com/p/articles/mi_gx5202/is_1994/ai_n19122362 International Directory of Company Histories] ] Office-furniture makerSteelcase owns a majority stake in the firm, which operates as an independent unit.cite news |last=Nussbaum |first=Bruce |url=http://www.businessweek.com/magazine/content/04_20/b3883001_mz001.htm |title=The Power of Design |publisher=Business Week |date=2004-05-17 |accessdate=2006-12-19] The founders of the predecessor companies are still involved in the firm. The currentCEO is Tim Brown.The firm employs approximately 500 people in the disciplines of
Human factors , Mechanical, Electrical andSoftware Engineering ,Industrial Design , andInteraction Design . [http://www.ideo.com/contact/IDEO-FactSheet.pdf IDEO Fact Sheet] ] IDEO has worked on thousands of projects for a large number of clients in the consumer, computer, medical, furniture, toy, office and automotive industries. Notable examples are Apple's first mouse, Microsoft's second mouse, thePalm V PDA, and Steelcase'sLeap chair . Major clients (as of 2004) includedProcter & Gamble ,PepsiCo ,Microsoft , Eli Lilly, andSteelcase .In 2000, the firm was the subject of the "Deep Dive" episode of ABC's Nightline; they redesigned a shopping cart in five days. [http://skellogg.sdsmt.edu/IE345/Supplement/ideo.pdf "IDEO Shopping Trolley"] ] In 2001, IDEO's general manager
Tom Kelley wrote 'The Art of Innovation ,' and more recently, 'The Ten Faces of Innovation.'IDEO has won more of the
BusinessWeek /IDSAIndustrial Design Excellence Awards than any other firm. [ [http://bwnt.businessweek.com/idea_winners/2006/index.asp?consultant=IDEO IDEO's IDEA awards] ]References
ee also
*
Architecture
*Brainstorming
*Design management
*Design methods
*Design thinking
*Ethnography
*Frog design
*Human factors
*Innovation
*Industrial design
*Originate Labs
*User centered design
*User experience
*Usability External links
* [http://www.ideo.com IDEO web site]
* [http://iinnovate.blogspot.com/2006/08/david-kelley-founder-of-ideo.html Podcast interview with IDEO founder David Kelley (from iinnovate)]
* [http://www.darwinmag.com/read/080103/breakthrough.html Darwin Magazine's article on IDEO]
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