Dolly Magazine

"Dolly Magazine" is a monthly teen magazine started in 1970 by Fairfax Ltd. in Australia, and later purchased by ACP Magazines. The current editor is Gemma Crisp, former features editor at Cleo, who was made editor of Dolly magazine in September 2007. The previous editor was Bronwyn McCahon who has been editor since 2004 and is now the editor of Australian Cosmopolitan.

"Dolly" was the basis and inspiration for Sassy Magazine (1987-1996) in the United States.The magazine is aimed at older teenage girls (14-17 age group) and covers celebrity news and gossip, fashion and beauty and various feature articles attractive to female teenagers and dealing with issues that are faced by this age group and gender. The magazine also has a website containing games, information on upcoming issues, quizzes and downloads. The magazine has now produced over 400 issues and in as of 2007 has a readership of 505,000.

Controversy

In 2005 Dolly came into media attention for taking advantage of young people wanting to get into the magazine industry. Dolly was accused of soliciting, publishing and ridiculing unpaid articles from hopeful young women looking for a job in magazine journalism. [ [http://www.abc.net.au/mediawatch/transcripts/s1473159.htm Mediawatch: The dark side of Dolly (03/10/2005) ] ]

In Dolly's May 2007 issue featuring Christina Aguilera on the cover, controversy reigned supreme when a picture of a runway model's genitalia was published on page 24 in a section called Dollywood Gossip. The accompanying caption complete with arrow to the model's nether regions said "Look Closer, Eww! Not that close" and "Umm, we think you forgot something". [http://www.smh.com.au/news/national/dolly-drops-its-knickers/2007/04/19/1176696967549.html Dolly drops its knickers] , "Sydney Morning Herald," 19 April 2007] Editor McCahon claimed that "It's a long story involving mag terms like "dyelines" and "corrupted PDFs", but we did cover the area originally, and the little spot we used somehow fell off the page just before printing and we didn't notice". [http://dolly.ninemsn.com.au/article.aspx?id=260801 A big ooops! from us] , "Dolly Magazine," 12 April 2007] Approximately 50,000 issues were pulled off the shelves from major supermarket chains. Copies were later returned to the newsstands with a sticker covering the model's nether regions. As a direct result of this error, newsagents across Australia reported a spike in sales. Although photographs of models and celebrities are often printed in various degrees of exposure, this particular photograph was the most controversialFact|date=July 2008.

In an unrelated occasion, McCahon had been quoted saying "Vagina is not a rude or derogatory word and suggesting it should be censored only sends a message that our sexuality is something to be ashamed of".Fact|date=July 2008

Dolly Teen Choice Awards

Dolly Model Competition

In 1997 Australian Model, Miranda Kerr got her big break after entering in a Modeling competition for the magazine and winning Fact|date=July 2008.In 2000 Australian Model, Jessica Hart also got her big break after entering in a Modeling competition for the magazine and winning.

Trivia

Australian author Morris Gleitzman had his first story published in Dolly at the age of 17.

References

External links

* [http://dolly.ninemsn.com.au/dolly/ Dolly magazine website]