Liz Claiborne

Liz Claiborne
Liz Claiborne, Inc.
Type Public (NYSELIZ)
Industry Fashion
Founded New York City, New York (1976)
Headquarters New York City, New York, United States
Key people William L. McComb (CEO)
Andrew C. Warren (CFO)
Tim Gunn (CCO)[1]
Products Clothing
Accessories
Perfumes
Revenue decrease3,011.86 Million USD (2009)[1]
Operating income decrease (334.58) Million USD loss (2009)
Net income decrease(305.73) Million USD loss (2009)
Employees 15,000 (2009)
Subsidiaries Mexx
Juicy Couture
Lucky Brand Jeans
Dana Buchman
DKNY
Kate Spade
Website LizClaiborneInc.com
LizClaiborne.com
Liz Claiborne office in North Bergen, New Jersey

Liz Claiborne, Inc. (NYSELIZ) is a fashion company founded in 1976 in New York City that designs and markets a wide range of women's and men's apparel, accessories and fragrance products. In 2006, the company generated sales of nearly $5 billion.[2] The company sells directly to customers throughout the world through 399 specialty retail formats, 625 concessions, 336 outlet and 13 e-commerce sites. Products marketed to men are labeled without the founder's first name, leaving the gender-neutral "Claiborne." The company's brands are available at more than 30,000 different retail locations throughout the world. As of 2006, Liz Claiborne employed more than 17,000 people worldwide and was ranked 440 in the Fortune 500 list.[3]

In 2007, Isaac Mizrahi ended a lucrative, years-long deal with Target to become the designer of Liz Claiborne New York, the revamped women's Liz Claiborne line, which was released in Spring 2009. Mizrahi had designed hundreds of successful shoes, women's clothes and bridal wear, and household items for Target.

Liz Claiborne announced that it had named Isaac Mizrahi to the position of Creative Director for the Liz Claiborne New York brand in 2008.[4] His collection debuted in Spring 2009[5] with Macy’s and Dillard’s as its flagship carriers.[4] One of the smaller stores to carry the line, Gottschalks, declared bankruptcy and was liquidated only weeks after Mizrahi's launch.[6] Liz Claiborne outlet stores also carried the line. Later that year, it was announced that the Liz Claiborne New York line, designed by Mizrahi, would be sold on television shopping network, QVC.[7] As of December 2009, the Liz Claiborne Web site was no longer available to make online purchases.

Designer John Bartlett was the creative director of Claiborne by John Bartlett, the new men's collection which launched in Spring 2009.

Contents

History

Founded in 1976 by Liz Claiborne, Art Ortenberg, Leonard Boxer and Jerome Chazen. Art Ortenberg and Jerome Chazen are both members of Zeta Beta Tau Fraternity. [8] It was an immediate success with sales of $2 million in 1976 and $23 million in 1978.[9] In 1980, Nina McLemore founded Liz Claiborne Accessories. Liz Claiborne Inc. went public in 1981 and had made the Fortune 500 in 1986, ten years after it was founded with retail sales of $1.2 billion.[9] It was the first company founded by a woman to be listed in the Fortune 500.[10]

Liz Claiborne was also the first designer to insist that her collection be placed together on the department store floor, instead of in separate clothing categories, which changed the way we shop. Shoppers no longer went from shirt department to pant department to coordinate an outfit. They were able to mix and match pieces from the Liz Claiborne collection to create entire outfits. This revolutionized the way department stores arranged clothing for sale and created the role of fashion merchandising as we know it today.

Founder Leonard Boxer retired in 1985, and in 1989, Liz Claiborne and Art Ortenberg also retired from active management. Jerome Chazen became the company's Chairman and C.E.O. in 1989 and held that role until 1994. Paul Charron became C.E.O. in 1994 and held that position until 2006. During Charron's tenure Liz Claiborne, Inc. acquired 85% of Lucky Brand Jeans in 1999. In 2001, they acquired Mexx and in 2003 they bought another small fashion company, Juicy Couture.

On October 16, 2006, Liz Claiborne Inc. named William McComb Chief Executive Officer.[11]

Claiborne died on Tuesday June 26, 2007 at the age of 79. She died after a 2 year struggle with cancer.

On October 8, 2009, JCPenney Co. (based out of Plano, TX), announced through its media relations website (www.jcpenney.net), that it would become the exclusive retailer for the Liz Claiborne brand. All Liz Claiborne merchandise would exit any additional department-store retailer, and the Liz Claiborne New York designed by Isaac Mizrahi would move from Department stores to QVC. The Liz and Co and Concepts by Claiborne brands originally exclusively sold at JCPenney would be phased out, and the Liz Claiborne merchandise would begin appearing in JCPenney stores in August of 2010. The long-term contract between JCPenney and Liz Claiborne could be up to ten years in length and expects to turn around losses in 2009 by Liz Claiborne to adjusted operating profit in 2010.

Brands

The Liz Claiborne Inc. portfolio of brands includes Liz Claiborne New York, Mexx, Juicy Couture, Kate Spade, Jack Spade and Lucky Brand Jeans.

Other brands include Axcess, Claiborne, Concepts by Claiborne, Liz & Co, Dana Buchman, Kensie, Kensiegirl, Mac & Jac, Marvella, Monet, and Trifari.

Liz Claiborne Inc. also holds the license to the DKNY Jeans and DKNY Active brands.

Notes

External links


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