- Mexx
-
Mexx 
Type Subsidiary Industry Fashion Founded Netherlands (1986) Headquarters Amsterdam, Netherlands Products Clothing
Accessories
Perfumes
LinenEmployees 700 (2008)[1] Parent Liz Claiborne Inc. Website mexx.com Mexx is an international fashion company that designs clothes and accessories for men, women and children. Mexx creates fashion that is inspired by the energy, style and trends of life in the big city. The Mexx’ metropolitan casual look is smart, classy and self confident.
Every piece of Mexx fashion provides the opportunity to emphasize a unique aspect of a person’s personality. Every individual item is a chance to say: “That’s me + my x-factor. ME + XX.” [2]
Contents
History
In the 1970s, fashion designer Rattan Chadha and his business partner Adu Advaney supplied clothes for department and wholesale stores in the Netherlands, which were specifically designed and labelled for the stores. Revamping his business in 1980, he created two popular clothing brands - "Moustache" for men and "Emanuelle" for women. Both labels had coordinated collections focused on lifestyle and youth fashion. In 1986 the two brand names were merged to form: M (from Moustache) + E (from (Emanuelle) + XX (an abbreviation for "kiss kiss" ) to create MEXX.[3]
Over time, Mexx has grown to become an international brand with stores in 55 countries. It has grown rapidly and is now an internationally prominent company, employing over 3000 people worldwide.[4][3]
In 2001, Mexx was bought by the U.S. fashion company Liz Claiborne for $264 million.[5] Thus, it belonged for many years to the Liz Claiborne group - a multi-brand business listed on the New York stock exchange that markets fashion, design, accessories and perfume internationally. [6] In 2011, Liz Claiborne as part of a restructuring sold Mexx to private equity firm The Gores Group at a loss but retained a minority interest in the Mexx chain of stores.[7]
Product Palette
Mexx believes that getting the details right is what makes an outfit perfect and a lifestyle complete. Therefore Mexx does not just offer contemporary fashion but also diverse lifestyle products. Besides Mexx fashion for men, women and children, Mexx products range from shoes to accessories as bags and scarfs to fragrances, glasses, carpets and bed linen.[8]
International Business & Store Types
Mexx has been setting fashion trends around the world since 1986. The company’s collections and accessories are sold in over 100 own retail stores, famous department stores, chain stores, specialist stores and nearly 300 franchise stores. [9]
Mexx is available in the following countries: Armenia, Belgium, Denmark, Finland, Iceland, Luxembourg, Norway, Sweden, the Netherlands, Germany, Austria, Switzerland, Belarus, Bosnia-Herzegovina, Bulgaria, Croatia, Czech Republic, Estonia, Hungary, Kazakhstan, Latvia, Lithuania, Macedonia, Malta, Moldavia, Poland, Russia, Serbia, Slovakia, Slovenia, Ukraine, France, Greece, Portugal, Spain, Turkey, Ireland, Great Britain, Bahrain, Cyprus, Egypt, Jordan, Kuwait, Lebanon, Malta, Oman, Qatar, Saudi Arabia, United Arab Emirates, Hong Kong, Taiwan, China, Mongolia, Canada, Guatemala.[10]
Summer 2010 saw the opening of the first Mexx store with a new store design. The new design takes its inspiration from typical New York lofts, through the many authentic details to the collections themselves. Although positioned in the volume segment, the new MEXX stores communicate the sense of an individual and personal environment.[11]
Mexx shop locations can be found online in the Mexx Storefinder. [12] In addition to the stores, Mexx products are available online 24/7. [13]
References
- ^ "Office". Mexx. http://www.mexx.com/mexxcms/opencms/mexx.com/site/company/offices/offices.jsp. Retrieved 2008-05-06.
- ^ Mexx Facebook
- ^ a b "Who's Mexx?". Mexx. http://www.mexx.com/mexxcms/opencms/mexx.com/site/company/whosmexx/index.jsp. Retrieved 2008-05-06.
- ^ Mexx Company Information
- ^ "Liz Claiborne Agrees to Buy Mexx Group For $264 Million and 'Earnout' Payment". Wall Street Journal. 2001-05-17. http://online.wsj.com/article/SB990047732617934388.html. Retrieved 2008-05-06.
- ^ "Our Brands". Liz Claiborne. 2008. http://www.lizclaiborneinc.com/ourbrands/brand_index.htm. Retrieved 2008-05-06.
- ^ {{cite web|url=http://www.privco.com/pe-deals
- ^ Mexx Company Information
- ^ Mexx Company Information
- ^ Mexx Company Information
- ^ Mexx Company Information
- ^ http://www.mexx.com/#/storefinder/
- ^ www.mexx.com
Categories:- Clothing brands
- Clothing brands of the Netherlands
- Clothing retailers
- Liz Claiborne subsidiaries
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