Juicy Couture

Infobox Company

type = Subsidiary
foundation = flagicon|USA Pacoima, California, USA
location_city = Arleta, California
location_country = USA
location =
locations =
key_people =
area_served =
industry = Fashion
products = Clothing
Accessories
Perfumes
services =
operating_income =
revenue =
net_income =
num_employees =
parent = Liz Claiborne Inc.
divisions
subsid =
slogan = Born in the Glamorous USA (formerly Made in the Glamorous USA)
homepage = [http://www.JuicyCouture.com/ JuicyCouture.com]
dissolved =
footnotes =
intl =

Juicy Couture is a contemporary line of casual and somewhat dressy apparel based in Arleta, California, founded by "Gela Nash-Taylor" and "Pamela Skaist-Levy". Now owned by the Liz Claiborne fashion company, Juicy is known for their terrycloth and velour tracksuits as well as perfume and leather, velour, and terrycloth handbags. These such products are also known from celebrities that wear them. now considered a 288 million dollar company that just increased by 52% in 6 months.

The line is sold in upscale department stores (e.g., Lord & Taylor, Neiman Marcus, Bloomingdale's, Nordstrom's, and Saks Fifth Avenue) and specialty stores. The clothes are often associated with/by the many celebrities who wear them Fact|date=November 2007.

Slogans often adorn Juicy apparel, such as "For Nice Girls Who Like Stuff" "Smells Like Couture" "Be Juicy" "Cupid Couture" Viva la Juicy" "Her Royal Juicyness" "Wake up and smell the Couture", " Go Couture Yourself", "Cupcake Couture","Bundle Up, Wear Juicy", " The Joy Only Bling Can Bring", "Peace, Love, and Juicy", "Let Them Eat Couture", "Have a Juicy Day", and "Dude, Where's my Couture?, Choose Juicy". Some less usual slogans are "Save Fashion Wear Juicy", "Kiss my Couture", "Santa Juicy is Real" and "Sugar & Spice and Everything Juicy."Royal Order of Juicy"Fact|date=April 2008 The signature Juicy Crest, as well as the phrases "Love, G&P" (formerly "Love P&G") are stitched on the inside tag of each item of Juicy apparel. The order of the initials changed in early 2006 after a lawsuit by the Procter & Gamble corporation.Fact|date=April 2008

Juicy couture is known worldwide for its urban fashion with a touch of high end quality materials and craftmanship. Juicy Couture has had its share of controversy with some older and relegious people being turned off by the word Juicy sometimes written over the buttox area on pants, but many believe this publicity did nothing but increase their sales. Today Juciy Couture is one of the most popular stores in the country.

Juicy Couture is a very stylish but at the same time casual line of apparal that is based in California. Juicy makes a full arrangement of products, but they have become most well known for their tracksuits, that come in many fabrics such as cashmere, velour and fleece. Juicy Couture can be found in high end department stores, usually in larger cities such as New York City -- You can find them in stores such as Bloomingdales and Saks Fifth Avenue.

Juicy brings their own sense of fashion, and stay true to their urban roots in their still luxurious and high quality design. They also bring very creative and entertaining slogans to work in their merchandise, with tee's that brandish slogans such as "Dude, wheres my Couture? and "Wake up and smell the Couture"

The company Juicy Couture is a baby in the fashion industry, and we have only seen the very begining in their designs so far. The company was founded in the year 1994, and it was founded by the partnership of Gela Nash and Pamela Skaist-Levy. This brand was made out of their home in California, and it was originally a huge success all over the west coast.

At the start of Juicy Couture, they focused their fashion line in the direction of their sportswear and women's sweatsuits, one of their primary goals in their manufacturing was stylish aswell as being extremely comfortable. Juicy Couture came out with a new line for their fashion line and they had a party to debut this new line, it was held on the east coast so that more people could see the Juicy Couture line. This part opened up new doors for the Juicy Couture line, and because of the success of the showing at this event, a store in New York City selling their clothing line was soon opened.

ee also

*Liz Claiborne

References

* [http://www.wwd.com/notavailable/dotcom?target=/retail/article/109745&articleId=109745&articleType=A&industryKw=retail Juicy Couture Expansion]

External links

* [http://www.juicycouture.com/ Official Site]
* [http://www.boutiqueperfumes.co.uk/acatalog/juicy-couture.html Juicy Couture] on Boutique Perfumes