- World Alliance for Breastfeeding Action
The World Alliance for Breastfeeding Action (WABA) is a network of people working on a global scale to eliminate obstacles to
breastfeeding and to act on theInnocenti Declaration . The groups within this alliance tackle the problems from a variety of perspectives or point of views, such as consumer advocates, mothers, andlactation consultants.Among the various organizations and individuals involved in the creation of WABA, Derrick and Pat Jelliffe, two experts in tropical
paediatrics and infantnutrition , were instrumental in its founding and in the launching of some of its more visible early initiatives.WABA endorses the "
World Breastfeeding Week ", held annually August 1st through the 7th, to put together the efforts of all breastfeeding advocates,government s, and thepublic .Campaigns
Several campaigns have also been held to help with their ideology.
1992- Nicknamed the Baby Friendly Hospital Initiative (BFHI), these campaigns focused mainly on
hospital practices. They wanted hospitals to take steps which would support Breastfeeding and indoctrinate the Innocenti Declaration.1993- This campaign tackled the problem of developing mother-friendly
workplace s. In general, they wanted mothers to be able to combine breastfeeding with their working atmosphere.1994- The main focus of the '94 campaign was to implement again the
Code for the Marketing of Breastmilk Substitutes in all countries to meet the demands of the Innocenti Declaration.Code for the Marketing of Breastmilk Substitutes
"Code for the Marketing of Breastmilk Substitutes" (Rules for industries, health workers, and governments to regulation the promotion of
baby products through marketing):# No
advertising of any of these products to the public.
# No free samples to mothers.
# No promotion of products inhealth care facilities, including the distribution of free or low-cost supplies.
# No company sales representatives to advise mothers.
# No gifts or personal samples to health workers.
# No words or pictures idealizing artificial feeding, or pictures of infants onlabel s of infantmilk containers.
# Information to health workers should be scientific and factual.
# All information on artificial infant feeding, including that on labels, should explain the benefits of breastfeeding, and the costs and hazards associated with artificial feeding.
# Unsuitable products, such as sweetenedcondensed milk , should not be promoted for babies.
# Manufacturers and distributors should comply with the Code's provisions even if countries have not adopted laws or other measures.References
Van Esterik, Penny. "On the Civilizing of Appetite." Ed. Carole Counihan and Penny van Esterik. New York: Routledge, 1997. 370-383.
External links
* [http://www.waba.org.my/ Web site of the World Alliance for Breastfeeding Action]
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