KSBW

Infobox_Broadcast
call_letters = KSBW
city =
station_
station_slogan = Coverage You Can Count On
station_branding = KSBW 8
Action News 8
analog = 8 (VHF)
digital = 10 (VHF)
other_chs =
affiliations = NBC
WX+ (on DT2)
network =
founded =
airdate = September 11, 1953
location = Salinas/Monterey, California
callsign_meaning = Salad Bowl of the World
(Salinas' nickname)
former_callsigns = KSBW-TV (1953-1987)
former_channel_numbers =
owner = Hearst-Argyle Television, Inc.
licensee = Hearst-Argyle Stations, Inc.
sister_stations =
former_affiliations = All secondary:
DuMont (1953-1955)
ABC (1953-1960)
CBS (1953-1969)
effective_radiated_power = 224 kW (analog)
21.4 kW (digital)
HAAT = 750 m (analog)
736 m (digital)
class =
facility_id = 19653
coordinates = coord|36|45|21.9|N|121|30|9.4|W|type:landmark_scale:2000
homepage = [http://www.ksbw.com/ www.ksbw.com]

KSBW is a television station in the United States and is the NBC affiliate for the Monterey-Salinas-Santa Cruz, California market, with studios in Salinas. The station is owned by Hearst-Argyle Television, and is located on channel 8. Its news programs are entitled Action News 8. Its transmitter is located on Fremont Peak near San Juan Bautista, California. The call letters KSBW stand for "Salad Bowl of the World." KSBW airs on cable channel 6 on most cable systems in the immediate part of the market.

History

Ownership & network affliation

KSBW began broadcasting on September 11, 1953, sharing time with KMBY-TV of Monterey on channel 8 (the two stations merged in 1955). Originally, it was affiliated with all four major networks — NBC, ABC, CBS and DuMont (DuMont folded in 1955). ABC disappeared from KSBW's programming schedule when San Jose's then-independent KNTV decided to concentrate on the Monterey-Salinas market in 1960. For the next nine years, KSBW was forced to shoehorn NBC and CBS onto its schedule. This was unusual for a two-station market (especially one of Monterey's size); in most such markets, ABC was relegated to secondary status on the CBS and NBC affiliates. When KMST-TV (now KION-TV) signed on as a full-time CBS affiliate in 1969, KSBW became an exclusive NBC affiliate.

During the early 1980s, KSBW and then-sister station KSBY in San Luis Obispo, California were owned by Blair Broadcasting. Blair Broadcasting sold most of its English-language stations to Gillett Communications (which would later acquire most of Storer Broadcasting's stations) in 1986. When Gillett restructured into SCI TV in the early 1990s, it put KSBW and KSBY on the market. However, a buyer for both stations wasn't found until after SCI sold most of its stations to New World Communications in 1993; the following year, KSBW and KSBY were sold to EP Communications, a company co-owned by Elisabeth Murdoch, daughter of News Corporation chairman and CEO Rupert Murdoch. In 1995, Smith Broadcasting and SJL Communications teamed up to purchase the EP stations, with KSBW going to Smith Broadcasting and KSBY going to SJL. Hearst-Argyle bought KSBW, along with WPTZ in Plattsburgh, New York and its semi-satellite WNNE in White River Junction, Vermont, from Sunrise Television (at that time a subsidiary of Smith Broadcasting; now part of LIN TV) in 1998, swapping WDTN in Dayton, Ohio and the license for WNAC-TV in Providence, Rhode Island to Sunrise in the process.

Today, KSBW offers NBC Weather Plus on its digital channel 10

Programming

KSBW underwent a major format change in 1987. On weekdays, newscast time doubled from 90 minutes to over 180 minutes. Previously, weekday newscasts were at 6:00-7:00 p.m. and 11:00-11:30 p.m. In early 1987, KSBW began producing five-minute newscasts during the "Today" program at 7:25 a.m. and 8:25 a.m. In August 1987, thirty-minute newscasts were added at 6:30-7:00 a.m., 11:30 a.m.-noon, and 5:00-5:30 p.m. Also in August 1987, KSBW adopted a new "8" logo which incorporated a right triangle (identical to one used by WGHP, but it was bluish-tinted purple as opposed to reddish-tinted purple in WGHP's) and began use of a new news music package. The next major format change occurred in late 1991.

KSBW only carries the first 3 hours of the Today Show.

Content

Brian Dakin, a former San Francisco Giants draft choice, headlines the KSBW talent force. In addition to local and national news, Action News features segments such as "Success By 6", "Healthwatch 8", and "Consumer Watch 8." Friday nights, "Operation Football: Blitz!" follows Central Coast high school games during their season. Top headlines are delivered online via the KSBW ClickCast, and the KSBW WeatherPlus forecast has its own Comcast station. Theresa Wright hosts the original program "Feedback at Five" . The most recent addition to the programming line-up is a two hour weekend morning newscast. The markets only local weekend morning news is anchored by "Carlos Vergara". Vergara is a news anchor with major market experience, most recently, with NBC affiliate WTVJ in Miami, where he served as general assignment reporter.

Some of the reporters are also featured on Hearst-Argyle sister station KCRA and its duopoly KQCA. Notably Adam Karmer and Jessica King are on KCRA/KQCA and KSBW.

External links

* [http://www.ksbw.com/ Official website]
*TVQ|KSBW
*BIA|KSBW|TV|TV