Disney Digital 3-D

Disney Digital 3-D is a brand used by the Walt Disney Company to describe three-dimensional films made and released by the Walt Disney Studios Motion Pictures and shown exclusively using digital projection.

Disney Digital 3-D is not a presentation nor a production format or technology. Films advertised as Disney Digital 3-D come from a number of sources, film, digital camera as well as animation software, and can be presented using any digital 3D technology, including RealD, Dolby 3D, XpanD 3D and MasterImage 3D. There is no specific handling involved.

Title history

The first movie using this brand for advertising was Chicken Little, released in North America on November 4, 2005.^[1] For the release, Disney collaborated with Real D to install RealD's 3D digital projection system featuring Christie CP2000 2K DLP projectors along with silver screens for 84 screens in US theaters.^[2]

The computer-animated Chicken Little was followed by a re-release of The Nightmare Before Christmas on October 20, 2006. Nightmare, a 1993 stop motion movie, was originally shot in 2D on 35-mm-film, the 3D version was generated by Industrial Light and Magic from this source using computer technology. And with the "smaller breast" 3D version of Knick Knack making this the first and only Disney movie that isn't made by Pixar to have a Pixar short film.

In 2007, Disney re-released Working for Peanuts, a 1953 animated film shot in 3D. It preceded the theatrical release of the 3D version of Meet the Robinsons.

The first live-action material recorded in digital 3D by Disney was Hannah Montana & Miley Cyrus: Best of Both Worlds Concert, released in 2008. In 2009, G-Force followed, marking the first scripted live-action 3D movie under the Disney Digital 3-D brand (as well as Jerry Bruckheimer's first 3D film).

On May 29, 2009, Disney·Pixar released Up, the first Pixar film to be presented in 3D. It was then followed by a 3D double feature re-release of Toy Story and Toy Story 2 on October 2, 2009, although neither of these films' animation was altered. As a result, subsequent Pixar films, such as Toy Story 3 and Cars 2, were released in Disney Digital 3D.

Two of Disney's traditionally-animated films were reissued with 3D conversions in 2011, The Lion King - released on August 26 internationally and set for September 16 in North America -^[3] and Beauty and the Beast - limited to 13-day run in September at the El Capitan Theater in Los Angeles for North America, as well as short runs in New Zealand, Japan, Australia, India and Spain in 2010.^[4][5] These re-releases were being supervised by Don Hahn, who produced both films.

The most recent title in the brand is Cars 2, released in June 2011.

See also

• List of 3-D films
• 3-D film
• Digital cinema
• Digital 3D
• RealD, Dolby 3D and XpanD 3D (presentation technologies)

References

1. ^ "The Walt Disney Studios and Dolby Bring Disney Digital 3-D(TM) to Selected Theaters Nationwide With CHICKEN LITTLE on Dolby Digital Cinema". PR Newswire. June 27, 2011. http://www.prnewswire.co.uk/cgi/news/release?id=149089. Retrieved September 3, 2011. 
2. ^ Carolyn Giardina (2007-03-07). "New dimension at Real D". HollywoodReporter.com. Archived from the original on 2007-09-30. http://web.archive.org/web/20070930181331/http://www.hollywoodreporter.com/hr/search/article_display.jsp?vnu_content_id=1003554469. Retrieved 2007-03-12. 
3. ^ McClintock, Pamela (26 May 2011). "Disney’s ‘The Lion King’ to Return to Theaters in Digital 3D". The Hollywood Reporter. http://www.hollywoodreporter.com/news/disney-s-lion-king-return-192621. Retrieved 26 May 2011. 
4. ^ Stewart, Andrew (August 11, 2011). "'Beauty 3D' to single screen". Variety.com. http://www.variety.com/article/VR1118041220?refCatId=13. Retrieved August 18, 2011. 
5. ^ "(3D) Beauty and the Beast at Hoyts Cinemas". Hoyts.com.au. http://www.hoyts.com.au/Movies/details/Beauty_and_the_Beast_3D.aspx. Retrieved August 15, 2011. 

External links

• Disney's Digital Cinema Portal
• "Disney Hatches Chicken Little in Digital 3D" (AWN, October 31, 2005)