Content management

Content management

Content management, or CM, is the set of processes and technologies that support the collection, managing, and publishing of information in any form or medium. In recent times this information is typically referred to as content or, to be precise, digital content. Digital content may take the form of text, such as documents, multimedia files, such as audio or video files, or any other file type which follows a content lifecycle which requires management.


The process of content management

Content management practices and goals vary by mission and by organizational governance structure. News organizations, e-commerce websites, and educational institutions all use content management, but in different ways. This leads to differences in terminology and in the names and number of steps in the process.

For example, an instance of digital content is created by one or more authors. Over time that content may be edited. One or more individuals may provide some editorial oversight thereby approving the content for publication. Publishing may take many forms. Publishing may be the act of pushing content out to others, or simply granting digital access rights to certain content to a particular person or group of persons. Later that content may be superseded by another form of content and thus retired or removed from use.

Content management is an inherently collaborative process. It often consists of the following basic roles and responsibilities:

  • Creator - responsible for creating and editing content.
  • Editor - responsible for tuning the content message and the style of delivery, including translation and localization.
  • Publisher - responsible for releasing the content for use.
  • Administrator - responsible for managing access permissions to folders and files, usually accomplished by assigning access rights to user groups or roles. Admins may also assist and support users in various ways.
  • Consumer, viewer or guest- the person who reads or otherwise takes in content after it is published or shared.

A critical aspect of content management is the ability to manage versions of content as it evolves (see also version control). Authors and editors often need to restore older versions of edited products due to a process failure or an undesirable series of edits.

Another equally important aspect of content management involves the creation, maintenance, and application of review standards. Each member of the content creation and review process has a unique role and set of responsibilities in the development and/or publication of the content. Each review team member requires clear and concise review standards which must be maintained on an ongoing basis to ensure the long-term consistency and health of the knowledge base.

A content management system is a set of automated processes that may support the following features:

  • Import and creation of documents and multimedia material.
  • Identification of all key users and their roles.
  • The ability to assign roles and responsibilities to different instances of content categories or types.
  • Definition of workflow tasks often coupled with messaging so that content managers are alerted to changes in content.
  • The ability to track and manage multiple versions of a single instance of content.
  • The ability to publish the content to a repository to support access to the content. Increasingly, the repository is an inherent part of the system, and incorporates enterprise search and retrieval.

Content management systems take the following forms:

Content management expert Marc Feldman defines three primary content management governance structures: localized, centralized, and federated—each having its unique strengths and weaknesses.[1]

Localized Governance:

By putting control in the hands of those closest to the content, the context experts, localized governance models empower and unleash creativity. These benefits come, however, at the cost of a partial-to-total loss of managerial control and oversight.

Centralized Governance:

When the levers of control are strongly centralized, content management systems are capable of delivering an exceptionally clear and unified brand message. Moreover, centralized content management governance structures allow for a large number of cost-savings opportunities in large enterprises, realized, for example, (1) the avoidance of duplicated efforts in creating, editing, formatting, repurposing and archiving content, (2) through process management and the streamlining of all content related labor, and/or (3) through an orderly deployment or updating of the content management system.

Federated Governance:

Federated governance models potentially realize the benefits of both localized and centralized control while avoiding the weaknesses of both. While content management software systems are inherently structured to enable federated governance models, realizing these benefits can be difficult because it requires, for example, negotiating the boundaries of control boundaries with local managers and content creators. In the case of larger enterprises, in particular, the failure to fully implement or realize a federated governance structure equates to a failure to realize the full return-on-investment and cost-savings that content management systems enable.


Content management implementations must be able to manage content distributions and digital rights in content life cycle. Content management systems are usually involved with Digital Rights Management in order to control user access and digital rights. In this step the read only structures of Digital Rights Management Systems force some limitations on Content Management implementations as they do not allow the protected contents to be changed in their life cycle. Creation of new contents using the managed(protected) ones is also another issue which will get the protected contents out of management controlling systems. There are a few Content Management implementations covering all these issues.

See also

External links

  • Boiko, Bob (2004-11-26). Content Management Bible. Wiley. pp. 1176. ISBN 0764573713. 
  • Rockley, Ann (2002-10-27). Managing Enterprise Content: A Unified Content Strategy. New Riders Press. pp. 592. ISBN 0735713065. 
  • Hackos, JoAnn T. (2002-2-14). Content Management for Dynamic Web Delivery. Wiley. pp. 432. ISBN 0471085863. 
  • Glushko, Robert J.; Tim McGrath (2005). Document Engineering: Analyzing and Designing Documents for Business Informatics and Web Services. MIT Press. pp. 728. ISBN 0262572451. 

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Look at other dictionaries:

  • Content Management — (CM) ist die Zusammenfassung aller Tätigkeiten, Prozesse und Hilfsmittel, die den Lebenszyklus digitaler Informationen in Form von Unterlagen und Dokumenten unterstützen. Die digitalen Informationen Text, Bild, Audio, Video werden oft als Content …   Deutsch Wikipedia

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  • content management — / kɒntent ˌmænɪdʒmənt/ noun the management of the textual and graphical material contained on a website (NOTE: Owners of large sites with thousands of pages often invest in a content management application system to help with the creation and… …   Marketing dictionary in english

  • Content Management — bezeichnet die systematische Aufbereitung von Informationen mittels Redaktionsssystemen, sog. ⇡ Content Management Systemen. Anders als beim reinen Webpublishing ist hier die medienneutrale Wiederverwendung von abgelegten Informationen… …   Lexikon der Economics

  • Content Management Interoperability Services — (CMIS, сервисы взаимодействия при управлении контентом) предлагаемый ведущими производителями пакет стандартов, состоящий из набора веб сервисов для совместного использования информации, хранимой в несвязанных между собой хранилищах контента[1].… …   Википедия

  • Content-Management-System —   [Abk. CMS], Software Paket, das dazu dient, Inhalte beliebiger Art aufzunehmen, zu verwalten und zur Präsentation verfügbar zu machen. Unterteilen kann man sie in weborientierte (eigentlich sogar webbasierte) und druckorientierte Content… …   Universal-Lexikon

  • Content Management Framework — Pour les articles homonymes, voir CMF. Content Management Framework (CMF) est une expression en anglais qui signifie plateforme de gestionnaire de contenu en informatique. Voir aussi système de gestion de contenu Ce document provient de « Content …   Wikipédia en Français

  • Content Management Framework — (CMF)  это каркас (фреймворк программной системы) для проектирования систем управления контентом. На их основе создаются системы управления содержимым (CMS), а также веб приложения. Содержание 1 Преимущества 2 Архитектура …   Википедия

  • Content Management Interface — (CMI) is an Open Mobile Alliance enabler that provides a standardized way for content providers to interact with service providers (network operators). CMI is an interface between content providers and service providers, which does not directly… …   Wikipedia

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