Nicholas O'Shaughnessy

Nicholas Jackson O'Shaughnessy is Professor of Communication at Queen Mary, University of London.^[1] He is a Fellow of the Royal Society for the encouragement of Arts, Manufactures and Commerce,^[2] a Quondam Fellow of Hughes Hall, University of Cambridge^[1] and has previously been a Professor at Keele University and Brunel University.

He was educated at Bedford School and Bedford College, University of London.^{[citation needed]} He also holds postgraduate degrees from Cambridge University, Keble College, Oxford (where he was president of the Oxford Union debating society) and Columbia University in New York.^[2]

In the 1983 general election, he stood as the Conservative candidate in Swansea East,^[2] coming in third place, behind the Liberals and Labour incumbent Donald Anderson. In 1995 he wrote five reports on political communication, commissioned by the then Prime Minister John Major.^[2]

O'Shaughnessy is the author of a number of books including The Phenomenon of Political Marketing (1990) and Politics and Propaganda, Weapons of Mass Seduction (2004).^[2] His most recent work looks at the role of emotion in marketing and seeks understanding as to why advertising persuades.^[3]

References

1. ^ ^{a b} Queen Mary, University of London Staff Directory Retrieved 16 January 2008
2. ^ ^{a b c d e} Nicholas O'Shaughnessy's CV Retrieved 16 January 2008
3. ^ Queen Mary, University of London Staff Directory Retrieved 16 January 2008

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Name	Oshaughnessy, Nicholas
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