KMVA

Infobox Radio Station
name = KMVA
city = Dewey-Humboldt, Arizona


airdate = October 27, 2006
frequency = 97.5 (MHz)
area = Phoenix, Arizona
format = Rhythmic Hot AC
owner = Trumper Communications
branding = "Movin 97.5"
slogan = "Makes You Feel Good"
callsign_meaning = K MOViN' Arizona
erp = 42,000 watts
haat = 849 meters
former_callsigns = KVNA, KZLB, KRZS
class = C
facility_id = 68566
webcast = [http://www.streamaudio.com/stations/asx/KMVA_FM.asx Listen Live]
website = [http://www.movin975.com/ MOViN 97.5]

KMVA (97.5 MHz at 42 kW ERP) is a Rhythmic Adult Top 40 outlet known on-air as MOViN 97.5, serving the Phoenix, Arizona area. The station is licensed to Dewey-Humboldt and is owned by Trumper Communications. KMVA was originally KRZS until it flipped from Pop Standards/Swing music on October 27, 2006

History

For many years, KMVA operated as KVNA-FM, an Adult Contemporary-formatted radio station based in Flagstaff. Marathon Media, a company known for taking rural stations and moving them closer to larger metropolitan areas in order to sell them for a larger amount, purchased the station in 2003, and got approval to move the station to a site between Phoenix and Prescott to cover the Phoenix metropolitan area.

It first signed on at the new site in April, 2005 as KZLB, calling itself "97.5 Latino Beat," featuring a mix of Spanish-language pop and Reggaeton. The station was in the middle of being sold at the time. KVIB 95.1, a station broadcasting from the same location with an identical format, signed on the air just one month later, thus forcing KZLB off the air for three months. 97.5 returned to the airwaves in late August with a format that consisted of a mix of classic and more recently recorded Pop Standards and Swing music, known on-air as "Star 97.5" with the KRZS calls. After KRZS' flip took place at 5PM on October 27, 2006, the stations' old website was still up, but left a goodbye message to its listeners as to why they made the decision to switch formats and hopes that they can find a new place for its displaced one. A Similar situation occurred in Dallas, Texas where CBS-owned radio station KOAI (now KMVK) "Smooth Jazz 107.5 The Oasis" flipped its format to Rhythmic AC "Movin' 107.5" in Early October 2006. See "Criticism" section on KMVK.

External links

* [http://www.movin975.com/ MOViN 97.5]
*FMQ|KMVA
*FML|KMVA
*FMARB|KMVA