Plus 8

Plus 8 (also spelled as Plus8, without the space) is a Canadian techno record label, based in Windsor, Ontario and founded in 1990 by DJs Richie Hawtin and John Acquaviva. Initial releases were by the pair themselves and their friends using aliases such as States of Mind and Cybersonik, along with other Detroit-based musicians such as Kenny Larkin. Plus 8 was, along with Underground Resistance and Planet E, one of the vanguards of Detroit Techno's 'Second Wave', capitalising on the vacuum left by labels such as KMS, Metroplex and Transmat at the start of the 1990s.

Plus 8's initial releases were a series of increasingly faster industrial hardcore recordings. The label began to retreat from hard and fast tempo after the release of Circuit Breaker's "Overkill/Frenz-E" and Cybersonik"s "Thrash" in 1992. Hawtin and Aquaviva became disenchanted with the drug fueled dynamic and rave culture that was driving hardcore techno. The label's total departure from hardcore came in 1992 when Hawtin and Aquaviva found themselves in a club in Rotterdam, Holland. The club DJ was playing one of Plus 8's records, a 150bpm version of Cybersonik's "Thrash" and the crowd began to chant along to the song. It soon became apparent that the chant was an anti-semitic football chant. The pair decided to change musical direction by slowing down the tempo and bringing funk and soul back into their music. [cite book
author=Reynolds, Simon
title=Generation Ecstasy: Into the World of Techno and Rave Culture
publisher=Little, Brown and Company
date=1998
pages=225-230

]

Important releases include early 12 inch singles from Speedy J, and Richie Hawtin's many pseudonyms including F.U.S.E. and Plastikman. The label was put into suspended animation in 1997 as Acquaviva concentrated on DJing and Hawtin on his new label, M nus, but releases (and re-releases of early material often licensed to other labels) have appeared from time to time, notably 2000's "Plus 8 Classics" triple 12 inch vinyl and CD retrospective.

ee also

* List of record labels
* List of electronic music record labels

External links

* [http://www.plus8.com/ Official site]
*

References