- Boost Juice
Infobox_Company
company_name = Boost Juice Bars Pty Ltd
company_
company_type = Private
foundation = March2000
location =Melbourne ,Australia
key_people = Jeff Allis (CEO/Co-Founder)
Janine Allis (Founder)
products = Fresh Juices & Smoothies
industry = Food & Beverage
revenue =AUD $100+ million (forecast for sales for 2007)
num_employees = 3000+
homepage = [http://www.boostjuicebars.com]Boost Juice Bars Pty Ltd is a chain of retail outlets that specialise in selling
fruit juice . Originally started inAustralia , it has expanded its market internationally.Nestle have a franchise to distribute the products in theUnited Kingdom .History
Boost Juice was founded by Australian
Janine Allis . "In the beginning it was just an idea," she states on her company website, "There are no real healthy options when you go out, why can't there be an easy grab and go that's healthy?".After noticing the
juice bar fad in the United States, Allis was inspired to bring it back to Australia. However, rather than duplicating American juice bars, she added her own flair and personality to the concept of "fast food you can feel good about". [http://www.boostjuice.com.au] .Recently Boost Juice has expanded from just selling juice to now selling other products. The new introductions to the product range include Boost Wraps, "To Die For" Yoghurt">TD4 Yoghurt, "Boost Bites", popcorn, "Boost Bars", "Hotties", bottled fruit juices called "Nudies" and soups. Some of these products are available in
Supermarkets .tores
As of
March 2008 , there are 213 stores operating inAustralia ,Chile ,Indonesia ,Singapore ,United Kingdom ,South Africa ,Kuwait ,Macau ,Portugal ,Hong Kong ,Dubai &Estonia .The highest grossing company stores are currently
Sydney Airport andMelbourne Airport .The highest grossing franchisee stores are currentlyChadstone andPacific Fair .The highest grossing international store is currentlyTrafford Centre inGreater Manchester ,England .Boost Juice
New Zealand operations were closed down inMay 2006 after the NZ master franchise (which operated all the New Zealand stores) was put into liquidation. The stores were sold toTank Juice who are now operating them under the Tank brand [cite news | title = Boost finds fresh owner in New Tank | url = http://subs.nzherald.co.nz/category/story.cfm?c_id=45&ObjectID=10381031] .References
External links
* [http://www.boostjuice.com.au/ Offical Boost website]
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