WFMF

Infobox Radio station
name = WFMF


city = Baton Rouge, Louisiana
area = Baton Rouge-Lafayette
branding = "102.5 WFMF"
slogan = "Today's Hit Music"
airdate = 1948
frequency = 102.5 (MHz) HD Radio
format = Top 40 (CHR) New Hit Music (HD2)
haat =
erp = 100,000 watts
class = C
callsign_meaning = portmanteau of FM and Manship Family (original owner)
former_callsigns = WJBO-FM (1948-1978), WFMF (1978-1996), WLSS (1996-1999)
webcast =
owner = Clear Channel Communications
website = http://www.wfmf.com/
affiliations =
sister_stations = WJBO, KRVE, WYNK-FM

WFMF (102.5 FM) is a Top 40 (CHR) music formatted radio station licensed to Baton Rouge, Louisiana. The Clear Channel Communications station broadcasts with an ERP of 100 kW.

History

The station signed on in 1948 as the FM counterpart of AM station WJBO. It was owned by the Manship family under the name Capital City Communications, who also owned the Morning Advocate (as Capital City Press) and later WBRZ. In the late 60s and into the mid-70s, WJBO-FM was a freeform rock station that went by the name "Loose Radio". In 1978, WJBO-FM became WFMF, and shifted to Top 40 in the early 1980s. WFMF remained a top 40 station throughout the 80s and early 90s, using the monikers "102 WFMF," "Hot 102," and "Mix 102.5" for a short time in 1994 before reverting back to "102.5 WFMF.".

In 1996, WJBO and WFMF were sold by Capital City Communications to Capstar Broadcasting (under the name Gulfstar.) Capstar immediately shifted WFMF from Top 40 to Modern AC as "Loose 102" under the new calls WLSS. After lasting only half a year as a Modern AC, WLSS went back to Top 40 in February 1997, using the name "Loose 102-5" at first, then simply "102.5". On October 7, 1999, WFMF returned as the call sign and the name "102.5 WFMF" was resurrected a short time later.

Since being bought by Capstar, WFMF has been through several owners as a result of buyouts; Capstar was purchased by Chancellor Media in 1998 (and renamed AMFM Communications), which in turn was purchased by Clear Channel Communications in 2000.

HD Radio

An Ibiquity-licensed station, WFMF began broadcasting an HD Radio signal in August 2007. Currently, WFMF multicasts the New CHR format from Clear Channel's Format Lab on its HD2 channel. [ [http://www.ibiquity.com/stationlist_hdradio.php?state=LA&sortBy=StnMarket#stationlist HD Radio Station List ] ]

References

External links

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