Tayto (Northern Ireland)

Tayto (Northern Ireland) Limited is a manufacturer of crisps and corn snacks based in Tandragee, County Armagh. They employ 300 people at their plant in Tandragee Castle and remain the largest selling brand of crisps in Northern Ireland.

History

Tayto (Northern Ireland) was formed in 1956 and licenced the name and recipes of Tayto in the Republic of Ireland. The two companies operate entirely separately, but have a similar range of products.

On 13 January 2006 it was announced that Tayto (NI) were to acquire the Corby site of the former Golden Wonder business and the contract to produce Mini Pringles for Procter & Gamble. This secured some 195 jobs out of 350 that were under threat following Golden Wonder's entry into administration on 9 January 2006.

In December 2007 Tayto (NI) acquired Sirhowy Valley Foods Ltd, makers of the Real Crisps range. [ [http://www.thepublican.com/story.asp?sectioncode=7&storycode=58110&c=1 The Publican.com 20-12-2007] ]

On the 14 March 2008 it was announced that Tayto would acquire Red Mill Snack foods, making it the 3rd largest crisp manufacturer in the UK. [ [http://news.bbc.co.uk/1/hi/northern_ireland/7295612.stm BBC News 14-03-2008] ]

Range

Like their counterparts in the Republic, their signature brand is their Cheese and Onion flavour crisps. The distinctively strong flavouring makes this a particularly popular item with Northern Irish expatriates.

The firm has a record of memorable advertising campaigns, and currently has a franchising deal to produce Postman Pat themed Prawn Cocktail corn snacks.

References

External links

* [http://www.tayto.com Tayto (NI) Website]