TigerHeat

TigerHeat is an American promotional group specializing in lesbian, gay, bisexual, and transgender (LGBT) club events in Hollywood, Los Angeles, California. The group was established in 2001 by DJs Ray Rhodes, Jason Lavitt, and Howie T with its most notable event, the weekly TigerHeat, held on Thursday nights at Avalon Hollywood.

History

Established in 2001, the promotional group started TigerHeat at a small club in West Hollywood called Peanuts, or more commonly known as 7969, on Thursday nights for eighteen-and-over club goers. Its DJs concentrated on playing pop and top 40 hits and quickly became known around Los Angeles as one of the first nightclub promotions to show the music video while playing the song. This element gave the audience a new visual experience in addition to the usual grooving on the dance floor. Within six months, the promotion had to move because it simply outgrew the space. It would make two more moves by 2008. Today, TigerHeat calls Avalon Hollywood home at Hollywood and Vine and continues to cater to the eighteen-and-over crowd, playing its pop and top 40 music videos. It presently works with record companies from Capitol to Warner Brothers doing CD release parties nearly every week. Its current resident DJ (and co-founder) Ray Rhodes uses his radio background from 104.3’s myFM,^[1] and programs the night as a radio show, keeping songs short with no profanity.

Over the years, TigerHeat has welcomed such famous guests as Britney Spears, Sir Elton John, and Janet Jackson, all receiving press for their appearances.^[2][3][4] Jackson showcased two new songs at TigerHeat just prior to the 2008 Grammys.^[5] In October 2008 Lady GaGa performed several songs live to a capacity crowd.^[6] And, on April 16, 2010, UK recording artist Estelle performed “American Boy” and her latest single “Freak.”^[7] Erika Jayne and Pepper Mashay have also performed live.^[8][9] Mashay filmed her music video for "Manhunt" at TigerHeat.^[10]

With the success of its main promotion, the TigerHeat promoters also created other weekly events over the years. Locally, they created a campy, eighteen-and-over club called Flirt and later an 1980s night called Physical, both in central West Hollywood. They also branched out and created TigerHeat Las Vegas and Boys’ Room in Long Beach.^[11] Boys’ Room celebrated its fourth anniversary in 2009 and continues to be a Friday night destination for the gay community in the South Bay and neighboring Orange County.^[12]

References

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External links

www.clubtigerheat.com