- Online locator service
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Results from a query of a selected location using walmart.com's store finder
An online locator service (also known as location finder, store finder, or store locator, or similar) is a feature found on websites of businesses with multiple locations that allows visitors to the site to find locations of the business within proximity of an address or postal code or within a selected region.[1][2] Types of businesses that often have this feature include chain retailers, hotels, restaurants, and other businesses that can be found in multiple metropolitan areas.
The locator also provides important information about each location, including its address, phone number, hours of operation, services provided, and sometimes directions to the location.[3] On many sites, searches can be narrowed to locations providing certain services not provided at all locations (e.g. 24-hour operation, handicap accessibility, pharmacies).
Location finders often operate in conjunction with a well-known online map service, such as Google Maps, MapQuest, or Bing Maps, allowing the user to see on a map where the particular location is found on a map.[4]
Software
Store locators use locator software in order to allow visitors to find nearby stores and business locations. In a common form, a visitor inputs a ZIP code and the locator returns all locations in a database within a specified radius. It is often used in conjunction with mapping/driving direction software on brick and click corporate websites to help customers locate a physical business location.
External links
- Store Locators - Usability study of store locators and their implementation
- Store Locator - Locate your favorite brand store by ZIP Code
- Store Locator - Locate your brand store by town, or UK postcode
References
- ^ Henriette Martel-Lawson 200 Marketing Ideas for Your Website, Marketing Cues, 2004 ISBN 0975218603, p. 183
- ^ Network World. June 17, 1991.
- ^ Log Home Design, November 2000
- ^ Henriette Martel-Lawson 200 Marketing Ideas for Your Website, Marketing Cues, 2004 ISBN 0975218603 p. 184
Categories:- Retailing
- Internet marketing terminology
- Internet marketing
- Electronic commerce
- Internet advertising and promotion
- Retailing stubs
- Website stubs
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