omg! front page
Commercial? Yes
Type of site Celebrity gossip news
Available language(s) English
Owner Yahoo! News
Created by Yahoo! News
Launched June 11, 2007

omg! is a celebrity news and gossip website, run by Yahoo! News's entertainment division. Originally a news aggregator of celebrity news and pictures, omg! has since partnered with celebrity news media outlets such as X17 and Access Hollywood to not only use their resources, but to also compile their own features and stories. The website's name comes from the internet slang abbreviation, meaning "Oh, my god!"[1]

omg! debuted in June 2007 with little fanfare, with the original press release being published on Yahoo's corporate blog.[2] Upon launch, MediaWeek reported that Yahoo is hoping to skew more toward a female demographic with omg!, and that Unilever and Pepsi will be the sole official sponsors of the website.[3] Due to heavy publicity on Yahoo's front page and with its partnerships, readership took off, with four million readers logging on to omg! in the first 19 days alone.[4] As of autumn 2007, omg! registered over eight million readers a month, and is the second most-read gossip website in the United States, ahead of People and behind[4]

In October 2007, Yahoo! introduced an omg! widget, allowing readers to view the latest celebrity news as reported by omg! directly on users' desktops.[5]

Audience statistics

OMG! is ranked as the most popular Entertainment News property in the United States by comScore Media Metrix.

comScore US Rank Entertainment News Web Properties March 2011 Readers
1 OMG! by Yahoo 23.7 million
2 TMZ 18.5 million
3 People Magazine 13.5 million
4 BuzzMedia Entertainment 12.8 million
5 CNN Entertainment 10.1 million
6 Zimbio 8.9 million
7 Entertainment Weekly 8.2 million
8 E! Online 7.5 million
9 GossipCenter Network 7.1 million
10 Mail Online 6.5 million


  1. ^ La Monica, Paul R. (2007-07-19). "OMG! Yahoo targets TMZ". Media Biz ( Archived from the original on 2007-12-25. Retrieved 2008-03-04. 
  2. ^ Goldman, Sibyl (2007-06-11). "Yahoo! has a new celebrity site? omg!". Yodel Anecdotal (Yahoo!). Retrieved 2008-03-04. 
  3. ^ Shields, Mike (2007-06-11). "omg! Yahoo Launches Celeb Channel". MediaWeek. Retrieved 2008-03-04. [dead link]
  4. ^ a b Hansell, Saul (2007-09-11). "OMG! Yahoo Has Copycat Gossip". BITS (The New York Times). Retrieved 2008-03-04. 
  5. ^ "omg!". Yahoo!. 2007-10-09. Retrieved 2008-03-04. 

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Look at other dictionaries:

  • OMG-Z — Developer(s) Laughing Jackal Publisher(s) Laughing Jackal Platform(s) …   Wikipedia

  • OMG — may refer to: Oh My God, Oh My goodness, or Oh My Gosh, a common abbreviation used in SMS and Instant Messaging omg!, a celebrity news and gossip Web site run by OMG! Magazine, a news, entertainment and lifestyle magazine serving gay,… …   Wikipedia

  • OMG — OMG  аббревиатура: Oh My God! (о боже мой!)  общеупотребительное сокращение англицизм при текстовом общении. omg! (англ.)  сайт компании Yahoo!, посвящённый новостям и слухам о знаменитостях. Object Management Group (Группа… …   Википедия

  • OMG — Bendroji  informacija Rūšis: naujai skolinta santrumpa Kalbos dalis: jaustukas Kilmė: anglų, OMG (Oh My God). Pateikta: 2011 11 26. Atnaujinta: 2014 01 05. Reikšmė ir vartosena Apibrėžtis: angliška santrumpa, vartojama elektroninėje… …   Lietuvių kalbos naujažodžių duomenynas

  • OMG — es una sigla que puede significar: Object Management Group Organismo Modificado Genéticamente «OMG», canción de Usher. Otros sentidos Oh My God ( Oh Dios mío u Oh mi Dios en español) es una expresión inglesa de asombro, abreviada en chats y foros …   Wikipedia Español

  • OMG —   [Abk. für Object Management Group, dt. »Objektverwaltungsgruppe«], eine 1989 gegründete, nicht profitorientierte, herstellerübergreifende Organisation mit Sitz im amerikanischen Needham in Massachusetts und verschiedenen internationalen Büros.… …   Universal-Lexikon

  • OMG — (Object Management Group) (Internet) consortium of software vendors that promotes the use of Object Oriented software in applications Oh my God!; Oh my goodness!; Oh my gosh! (Internet abbreviation used in chat rooms and email correspondence) OMG …   English contemporary dictionary

  • omg — Internet chat abbreviation of oh my God, by 1994. (Earlier in computerese it meant Object Management Group, 1989, a consortium which helped pave the way for the modern Internet.) …   Etymology dictionary

  • Omg! — Infobox Website name = omg! caption = omg! front page url = commercial = Yes type = Celebrity gossip news language = English registration = owner = Yahoo! News author = Yahoo! News launch date = June 11, 2007 current status …   Wikipedia

  • OMG — Die Abkürzung OMG steht für: Object Management Group, ein internationales Konsortium, das Standards für die objektorientierte Programmierung entwickelt Oh mein Gott (engl.: Oh my God oder Oh my goodness), Ausdruck des Netzjargons Oh! My Goddess,… …   Deutsch Wikipedia

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