- Omg!
Infobox Website
name = omg!
caption = omg! front page
url = http://omg.yahoo.com
commercial = Yes
type = Celebrity gossip news
language = English
registration =
owner = Yahoo! News
author = Yahoo! News
launch date = June 11, 2007
current status =
revenue =
slogan =omg! is a
celebrity news andgossip website, run byYahoo! News 's entertainment division. Originally anews aggregator of celebrity news and pictures, omg! has since partnered with celebrity news media outlets such asX17 and "Access Hollywood " to not only use their resources, but to also compile their own features and stories. The website's name comes from theinternet slang abbreviation, meaning "Oh, my god!" [cite news | first=Paul R. | last=La Monica | coauthors= | title=OMG! Yahoo targets TMZ | date=2007-07-19 | publisher=CNNMoney.com | url =http://mediabiz.blogs.cnnmoney.cnn.com/2007/07/19/omg-yahoo-targets-tmz/ | work =Media Biz | pages = | accessdate = 2008-03-04 | language = ]omg! debuted in June 2007 with little fanfare, with the original press release being published on Yahoo's corporate blog. [cite news | first=Sibyl | last=Goldman | coauthors= | title=Yahoo! has a new celebrity site? omg! | date=2007-06-11 | publisher=Yahoo! | url =http://ycorpblog.com/2007/06/11/yahoo-has-a-new-celebrity-site-omg/ | work =Yodel Anecdotal | pages = | accessdate = 2008-03-04 | language = ] Upon launch, "
MediaWeek " reported that Yahoo is hoping to skew more toward a female demographic with omg!, and thatUnilever andPepsi will be the sole official sponsors of the website. [cite news | first=Mike | last=Shields | coauthors= | title=omg! Yahoo Launches Celeb Channel | date=2007-06-11 | publisher=MediaWeek | url =http://www.mediaweek.com/mw/news/interactive/article_display.jsp?vnu_content_id=1003596665 | work = | pages = | accessdate = 2008-03-04 | language = ] Due to heavy publicity on Yahoo's front page and with its partnerships, readership took off, with four million readers logging on to omg! in the first 19 days alone.cite news | first=Saul | last=Hansell | coauthors= | title=OMG! Yahoo Has Copycat Gossip | date=2007-09-11 | publisher=The New York Times | url =http://bits.blogs.nytimes.com/2007/09/11/omg-yahoo-has-copycat-gossip/ | work =BITS | pages = | accessdate = 2008-03-04 | language = ] As of autumn 2007, omg! registered over eight million readers a month, and is the second most-read gossip website in the United States, ahead of People and behindTMZ.com .In October 2007, Yahoo! introduced an omg! widget, allowing readers to view the latest celebrity news as reported by omg! directly on users' desktops. [cite web | title=omg! | date=2007-10-09 | publisher=Yahoo! | url =http://widgets.yahoo.com/widgets/omg | accessdate = 2008-03-04 | language = ]
References
Wikimedia Foundation. 2010.