Nōdōteki Sanpunkan

Nōdōteki Sanpunkan
"Nōdōteki Sanpunkan"
Single by Tokyo Incidents
from the album Sports
B-side Gaman
Released November 17, 2009 (2009-11-17)
(see release history)
Format CD Single, digital download
Genre J-pop, Funk, Alternative rock
Length 3:00
Label EMI Music Japan
Writer(s) Ringo Shiina
Producer Tokyo Incidents
Tokyo Incidents singles chronology
"Senkō Shōjo"
(2008)
"Nōdōteki Sanpunkan"
(2009)

"Nōdōteki Sanpunkan" (能動的三分間 Active Three Minutes?) is a song by Tokyo Incidents. It was released as the lead single from Tokyo Jihen's fourth album, Sports, on December 2, 2009}.[1] The song was used in a Ezaki Glico Watering KissMint commercial. This was the first time Shiina featured in a TV commercial.[2] The moonwalk is performed by Shiina in the commercial, as well as by all band members in the song's music video.

Contents

Music and lyrics

The song, like its title suggests, is three minutes in length.[3] Furthermore, since the tempo is set at 120BPM, there is exactly one bar every two seconds.[3]

The lyrics of the song are in Japanese for the central stanzas of the song, and the first and final two stanzas are written in English. They describe somebody preparing ramen the day after a break-up, who is able to say "goodbye, how do you do in three minutes" and move on from this.[4]

Single release and reception

Shiina moonwalking in the Watering KissMint commercial.

The single was first released as a digital download on November 17, 2009,[5] the same day that the Shiina's Watering KissMint commercial began to air.[6] The commercial features close-ups of Shiina's face, as she sits down and eats a stick of the chewing gum. It ends with a long-shot of her moonwalking backwards to a sofa, and sitting formally into it.[7] The song was later released in a physical format on December 2.

Music video

Shiina moonwalking in the music video.

The music video was shot by director Yuichi Kodama[8] (director of Osca, Killer Tune and Senkō Shōjo). Kodama also directed the Watering KissMint commercial.[9] It depicts Shiina performing the song in four different rooms (a separate room for each band member). Her performance is mirrored in each room, and the camera cuts between these similar images. For example, when Shiina performs the moonwalk, clips from her performing it in each room are shown in succession. All the band members perform the moonwalk in the video.

The video is nominated for Best Conceptual Video for the 2010 Space Shower Music Video Awards.[10] Vocalist Ringo Shiina's video for "Tsugō no Ii Karada" (都合のいい身体 A Perfect Body?) (from her solo album "Sanmon Gossip") is also nominated, but for Best Female Video.

Track listing

All songs produced by Tokyo Incidents.

No. Title Lyrics Music Length
1. "Nōdōteki Sanpunkan"   Ringo Shiina Shiina 3:00
2. "Gaman" (我慢 Endure) Shiina Ichiyō Izawa 3:33
Total length:
6:33

Chart rankings

Oricon Charts (Japan)[11]

Release Chart Peak Position First Week Sales Sales Total Chart Run
December 2, 2009 (2009-12-02) Oricon Daily Singles Chart 1 13,107 71,315
Oricon Weekly Singles Chart 1 45,299 71,315 11 weeks
Oricon Yearly Singles Chart 104 56,310 71,315

* released one week before the 2009 end-of-year charts were tallied.

Various charts

Chart Peak
position
Soundscan Single Top 20[12] 1
Billboard Japan Hot 100[13] 1
Billboard yearly Japan Hot 100[14] 44
RIAJ Digital Track Chart Top 100 [15] 7
Taiwan G-Music J-pop Chart (combined albums+singles)[16] 16
Taiwan Five Music J-pop/K-pop Chart (combined albums+singles)[17] 8

#1 successions

Preceded by
"Bandage" by Lands
Oricon Weekly number-one single
December 14, 2009
Next:
"Kimi ni Sayonara o" by Keisuke Kuwata
Billboard Japan Hot 100 number-one single
December 14, 2009

Release history

Region Date Format
Japan November 17, 2009 (2009-11-17)[5] Digital download
December 2, 2009 (2009-12-02)[2] CD single
South Korea December 3, 2009 (2009-12-03)[18]
Taiwan December 4, 2009 (2009-12-04)[19]

TV performances

References

  1. ^ "ディスコグラフィ- - 東京事変 - 能動的三分間". http://www.kronekodow.com/html/03disco/index.html. Retrieved 2009-12-13. 
  2. ^ a b "椎名林檎、グリコ『ウォータリング キスミントガム』でテレビCM初出演". Barks (ITMedia). 2009.11.17. http://www.barks.jp/news/?id=1000054186. Retrieved 2009-12-13. 
  3. ^ a b "事変新曲、林檎初CM". ロッキング・オン. 2009-11-17. http://ro69.jp/blog/japan/27693. Retrieved 2009-11-18. 
  4. ^ "能動的三分間 - 東京事変 歌詞情報 - goo 音楽". http://music.goo.ne.jp/lyric/LYRUTND86564/index.html. Retrieved 2009-12-16. 
  5. ^ a b "ニューシングル『能動的三分間』モバイル先行配信開始!". EMI Music Japan. 2009年11月17日. http://emimusic.jp/tokyojihen/news/. Retrieved 2009-12-13. 
  6. ^ "椎名林檎がCM初出演、テーマソングは「能動的三分間」". Natalie. 2009-11-17. http://natalie.mu/news/show/id/23869. Retrieved 2009-12-16. 
  7. ^ 椎名林檎さん出演 ウォータリングキスミントTV-CM|グリコ
  8. ^ "東京事変 能動的三分間". http://www.spaceshowertv.com/search/detail.cgi?mu=0077185&ch=0. Retrieved 2009-12-14. 
  9. ^ "椎名林檎がテレビCM初出演 自身発案でムーンウォークを披露". Oricon. 2009-11-17. http://www.oricon.co.jp/news/ranpara/091117_70730.html. Retrieved 2009-11-17. 
  10. ^ "ノミネート作品一覧". http://mva.jp/nomination/index.html. Retrieved 2010-02-03. [dead link]
  11. ^ "オリコンランキング情報サービス「you大樹」". Oricon. http://ranking.oricon.co.jp. Retrieved 2010-01-12.  (subscription only)
  12. ^ 週間CDソフトTOP 20 シングル総合 ランキングTOP20 2009年11月30日~2009年12月6日 調査分
  13. ^ Hot 100|JAPAN Charts|Billboard JAPAN 2009/12/14
  14. ^ "Japan Billboard Hot 100". Billboard. December 10, 2010. Archived from the original on December 11, 2010. http://www.webcitation.org/5ut5xkGNG. Retrieved December 11, 2010. 
  15. ^ レコード協会調べ 2009年12月02日~2009年12月08日 <略称:レコ協チャート(「着うたフル(R)」)>
  16. ^ G-Music 風雲榜 (東洋榜)
  17. ^ 五大唱片 (日韓榜)
  18. ^ "能動的三分間". maniadb.com. 2009-12-01. http://www.maniadb.com/album.asp?a=401641. Retrieved 2009-12-08. 
  19. ^ "Gold Typhoon 金牌大風" (in Chinese). EMIミュージック・台湾. http://www.gold-typhoon.com.tw/music/album/3175. Retrieved 2009-12-08. 


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