Multi Format Publishing

• • • translation in progress - based on http://de.wikipedia.org/wiki/Multi_Format_Publishing ***

Multi-format publishing describes methods and requirements, content (mostly print), enriched with multimedia content and features and to publish in a few steps in the other side / reader format (s). Formats include this page and screen sizes and file formats and function resulting from print, web, and the parameters of the mobile terminals.

If we consider pure digital at a publishing in the field of distribution and viewing - and stroking along the channels on web, mobile internet, Tablet PC, Internet TV and translated format in screen size, technical formats and editing formats, is made of multi-format publishing - Multi Platform Publishing. Platform (English) is then for the operating system (OS), in combination with that hardware and shop.

History

Cross-border known as a pioneer of multi-format publishing technology, even in parts as a crossover-media publishing, Quark XPress is called 6.5. 2006 created the opportunity, take place in individual project documents to different layouts for print and web formats together. Content, and the design parameters (in the form of style guides for color and typography), are synchronized with the function objects to use repeatedly. With version 7 (2006–2007) this area by Interacitve layout, a design tool for the output to SWF (Flash have been added).

Adobe took this approach with the Creative Suite 3 in 2007. Instead of supplementing the layout program InDesign, with direct links and Flash creation application functionality, integrated interface services provide for an exchange of content with other InDesign CS 3 applications and components. One of the most interesting satellite components at the time was Device Central. A simulation application to bandwidth fluctuations, user interface and display quality, variety of Internet-enabled mobile devices to test from the phone segment.

Further, multi-format publishing technologies and approaches will find themselves in the Database Publishing andWeb-To-Print solutions. This is usually not an equivalent print, web and mobile devices to Recovery (New mobile devices). Rule based templates fit [1], or filter, [2] publish the information in the media channels on and off. This process takes place in parts of the graphics server vendors, Adobe and Quark XPress. Is it more of a pure 1:1 print adaptations for screen and print, are PDF libraries, and XSL-FO server applications, the method of choice.

[1] Example: Format adapted from print ads-> MultiAd Creator - done resizing of ads is not proportional. Part of the display, such as company logo, picture and text areas are parts with different position, size and scaling information, adapted to the display target format down.

[2] For example, production of promotional mailings about features in the data stream and an "individual" selection are areas previously defined with text blocks, matching motifs, personalized. In a diversion in print is also a site inspection, usually in the form of preview, upstream as a control function.

With the introduction of theiPhones (2007) by Apple and the possibility of Apple iTunes Store relating to App's to provide content designed with additional functions, It is created by Apple to be successful, a new media format. Sun's eBook are from providers such as Amazon and Barnes & Nobles, both serving with the Kindle, and Nook, private mobile readers to read on e-Ink technology-based, on, also on the iPhone's App. The common basis here is the XML-constructive ePub format from Adobe InDesign CS3 from over downstream, external preparations can be produced. Alternatively, there are now many PDF-based reading applications, reading a VDU allow layout of content. One of the most universal is the Good Reader App. The implementation of designed content as print image galleries [3], with limited search and zoom functionality, is another possible implementation.

[3] Examples are the implementation of the English IKEA catalog (iTunes Store), or the implementation of magazines such as Surfer'sPath of pixel Mags (iTunes Store).

Due to the ongoing dispute, the Apple basically no Flash applications on iPhone, iPodTouch and also currently iPad permits and massive sets on HTML5 and CSS3 options, Adobe has the rollout of the latest Creative Suite 5, reacts with the downstream patch. The Web page editor Dreamweaver can now use HTML5 enhancements. With the introduction of iPad, Apple has created a new medium for publishing content on the Adobe's digital publishing strategy now continue to adapt. The example of WIRED [4] magazine, will be shown how to look for digital viewing technology magazines and how "multimedia" video content, photo slideshows or 360-degree images can be used by the reader.

[4] benchmark for digital (e) WIRED Magazine? Film

A special feature introduced by Apple, the contents can be rotated vertically and horizontally, is supported. Just that fact makes from Adobe's point of view of the need for the during the layout process, print (portrait), a parallel format adaptation on a landscape, has to be done within the layout application.

With the success of the Apple iPad is likely that the long dormant market for the Tablet computer is in motion. First prototypes based on the operating systems Android and Windows are announced. Ev. suitable for multi-format publishing technologies are based on Adobe AIR and Flex technology ...

External links

• Adobe CS3 Universe Schaubild Mai 2007
• SlideShow Multi-Format Publishing at O'Reilly Media by Andrew Savikas Sep 2009
• Übersicht eReader und Formate Feb 2010
• MindMap "Wie bekommt man Content(Print) auf das iPad Mai 2010
• Adobe Digital Publishing Mai 2010