- Mr Youth
-
Mr Youth is a marketing agency based in New York City. Founded by Matt B. Britton in 2002, the agency offers client services in word of mouth, social interactive and experiential marketing. Mr Youth has created campaigns for clients such as Microsoft, Nike, Macy’s and Procter & Gamble. While experienced in youth marketing, Mr Youth has broadened its primary audience by creating campaigns targeting Millennial Generation Moms for brands such as Huggies and Pepperidge Farm.[1]
History
Mr Youth was founded by Matt B. Britton (CEO) in 2002. Doug Akin (current Managing Partner in Sales/Brand Development) joined the company later the same year. In 2005, Mr Youth purchased CollegeFest, a yearly entertainment and promotional event held in Boston for college students.[2] In 2007, Mr Youth was named as the 377th fastest growing private business in the United States by Inc. 500 Magazine.[3]
In 2004, Mr Youth was selected by Edward Razek of Victoria's Secret to launch it's now successful brand Pink which targets a younger demographic. The agency's work on this campaign won it the International Globes Award for "Best Use Of Event Marketing In The World" as well as several other industry accolades. The campaign is widely considered to be the breakthrough work which gained Mr Youth national notoriety.[4]
In 2005 & 2006 Mr. Youth CEO Matt B. Britton was featured on the Daily Show With Jon Stewart.
In 2007, Mr Youth launched word of mouth network, RepNation, which specializes in brand ambassador programs, and RepNation founder, Brandon Evans now serves as Managing Partner, Strategy and Services. Brandon Evans is also writer of the whitepaper entitled Consumer 2.0.[5]
In February 2009, Mr Youth announced the closing of a private equity deal with Alta Communications and The Mustang Group LLC.[6]
In June 2009 Promo Magazine named Mr Youth one of the Top 5 interactive agencies in the U.S. citing the agency's revenues at over $15 Million [7]
In December 2009 Mr. Youth was named "Social Media Agency of The Year" via Mashable's International Open Web Awards.[8]
The March 2010 issue of Fast Company (magazine) ranked Mr Youth #7 in the Top 10 most innovative advertising/marketing companies in the world.[9]
A July 2010 Article in Crain's NY quoted Mr Youth's annual billings at $20 Million [10]
In November 2010 Crain's named Mr Youth one of the top 10 "top places to work" in New York City [11]
In November 2011, Mr Youth was acquired by LBi in a deal valued at $40 to $50 Million. [12]
Mr. Youth is headquartered in Union Square in New York City.
References
- ^ *Andresson-Nolasco, Sonia. "Marketing to the Digital Mom", "Event Marketer Magazine", March 10, 2009.
- ^ "Mr. Youth Buys CollegeFest Event", "Promo Magazine", July 6, 2005.
- ^ "The 2007 Inc. 500", "Inc. magazine".
- ^ *Past Globes Award Winners "Marketing Agencies Associaiton Winners"
- ^ *Nicole, Kristen. "Interview: Mr. Youth and the Future of Social Media Marketing", "Social Times", May 4, 2009.
- ^ *Business Wire 2009. "Social Marketing Hotshop, Mr Youth Closes Private Equity Deal with Two Investment Groups", "Reuters", February 10, 2009.
- ^ http://chiefmarketer.com/mag/mr_youth/index.html
- ^ http://mashable.com/owa/
- ^ http://www.fastcompany.com/mic/2010/industry/most-innovative-advertising-marketing-companies
- ^ "To keep Gen Y employees treat them like ROck Stars", "Crains NY", July 9, 2010.
- ^ [1], "Crains NY", December 2010.
- ^ [http://adage.com/article/agency-news/lbi-acquires-mr-youth-40-million/230936/
External links
Categories:- Marketing companies of the United States
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