Moogo

Moogo

Type	Ltd
Industry	Telecommunications Technology Internet
Founder(s)	Mikko Nurminen Antti Ala-Ilkka
Headquarters	Espoo, Finland
Key people	Mikko Nurminen (CEO) Antti Ala-Ilkka (CTO) Kimmo Pekari (COO) Juho Koikkalainen (MM)
Products	Moogo website builder
Services	Website builder, Web hosting
Net income	932,000 € (2008)
Employees	23 and growing
Parent	Ideakone Mediatonic
Website	moogo.com

Moogo is an online website builder, which is designed for users who have little or no prior experience in website design, HTML or computer programming.

About Moogo

The name Moogo originates from the assumption that it doesn't stand for anything disconcerting. In addition, the word resonates in any language, is easy to pronounce and has a playful tone to it.

Corporate History

Moogo's parent company, Ideakone ^[1], was established in Helsinki in 2005 by Mikko Nurminen ^[2] and Antti Ala-Ilkka. Because of their entrepreneurial background in the field of technology, both founders had recognized a need for a simple to use digital communication software. Utilizing the SaaS model, and exploiting the extremely scalable business model and the unsaturated nature of the Finnish market, Ideakone launched their Finnish equivalent of Moogo - aptly branded as Kotisivukone - in 2006.

Kotisivukone quickly established a foothold on the Finnish market and became a feasible option for users who were looking for quick and easy website hosting. The popularity of Kotisivukone grew at a rapid pace due to the advanced technology, which made the production and maintenance of individual websites unprecedentedly easy. The self-service concept and the automated invoicing and background systems created a basis, which permits to profitably serve large groups of customers at a price that is affordable for the end user.

The accelerated growth on the domestic market enabled Ideakone to expand the service onto the international market. And in the spring of 2007, Moogo was launched. The first international market for Moogo was Finland's western neighbor Sweden. This international push continued in 2008, when Moogo's English language version was released.

Since its inception, over 200,000 sites have been created with Moogo. The turnover in 2008 was 932 000 euro ^[3], and the expected turnover for 2009 is between 1,3 and 1,4 million €.^[4]

Awards and Accolades

• 2009 Europrix Multimedia Awards Nominee (Content Tools & Interface Design Category) ^[5]
• 2009 Europrix Multimedia Awards Winner (Special Award Category - Best Business Potential) ^[6]

References

1. ^ "Ideakone". ArcticIndex. http://arcticindex.com/companies/ideakone. Retrieved November 19, 2009. 
2. ^ "Mikko Nurminen". LinkedIn. http://www.linkedin.com/pub/mikko-nurminen/3/123/526. Retrieved November 19, 2009. 
3. ^ "Ideakone: Financial Information". Fonecta Ideo. December 6, 2008). http://www.inoa.fi/Internet-palveluja/Ideakone%20Oy/ESPOO/taloustiedot/749853/. Retrieved November 19, 2009. 
4. ^ Vilpponen, Antti (November 2, 2009). "Easing Website Development Is A Big Money Business". Arctic Startup. http://www.arcticstartup.com/2009/11/02/easing-website-development-is-a-big-money-business/. Retrieved November 13, 2009. 
5. ^ Europrix 2009 Nominees
6. ^ Europrix 2009 Winners

External links

• Moogo official website