Mediatonic

Mediatonic Oyj

Type	Private
Founder(s)	Jari Tuovinen Tanu-Matti Tuominen
Headquarters	Helsinki, Finland
Key people	Jari Tuovinen (CEO) Tanu-Matti Tuominen (Chairman)
Employees	10
Website	http://www.zeelandsociety.fi/

Mediatonic Oyj (previously Tuovinen Tuominen Oyj) is a media conglomerate of IT and media affiliated companies based in Helsinki, Finland. It is part of the Zeeland Society Group, one the fastest growing marketing communication groups in Finland which has offices in Helsinki, Turku and Tampere, the biggest cities in Finland. The group employs over 125 people. The Zeeland Society Group consists of Mediatonic, the advertising agency Zeeland, the design agency Deeland, PR agency Conexio, Zeeland East (marketing agency for Russian markets) and A4 Media which specializes in web and other digital media, as well as the advertising agency Incognito.^[1] Mediatonic was founded by Tanu-Matti Tuominen and Jari Tuovinen. The affiliated companies of Mediatonic Oyj are in media technology development, content production, event marketing, mobile marketing, digital media services and corporate services. The conglomerate also provides consultation and investment management. Mediatonic specializes in digital communication and marketing, covering every part of multichannel marketing from design and production to implementation. Mediatonic's headquarters are located in Helsinki, Finland.

History

Mediatonic has developed very quickly over the last decade and is an example of the dynamic nature of the Finnish TMT (Technology, Media, Telecommunications) industrial sector. In 1988 Tanu-Matti Tuominen and Jari Tuovinen set up Tietovalta Oy, the first Finnish new media company, specialising in content production, visual design, interface design, database design, and training. Tietovalta was sold to TJ Group Plc in 1999 with net sales of FIM 40 million and profit after taxes of FIM 2 million.^[2] By 2000 Tuovinen and Tuominen, had started an investment company Finance Group International Finland Oy (FGIF), which invested about 2.5 M € into ten start-up IT and media companies. In 2003 FGIF merged with Privanet Capital Corporation and Tuovinen and Tuominen became the main owners of Privanet.^[3] FGIF Services Oy changed its name to Tuovinen Tuominen Oy in 2005 as part of a drive to develop the company which included selling all non-core assests outside of the IT and media sector. Tuovinen Tuominen Oy concentrated on giving assistance to small and medium-sized technology and media companies by creating business strategies, business plans and capital maintenance. It became a consultant to the media industry specialising in business development and finance-related issues. This change was completed in 2006 with another name change, this time to the Mediatonic Corporation and finally Mediatonic merged into the Zeeland Society Group in 2008^[4]

Affiliated companies (2008)^[4]

• Ideakone founded in 2005 is an international digital communication software company that developed and markets Kotisivukone in Finland. Kotisivukone is an on-line Website builder producing tailored software for small and medium sized businesses. The international service Moogo (based on Kotisivukone) was launched in Sweden in spring 2007 and in the USA in the fall of 2008.^[5]

• Fisher Data is a media technology company founded in 2006 to provide training and change management.^[6]

• Digital Film Finland^[7] provides high-quality digital post-production services for domestic and foreign film production companies and FINN-LAB a film services laboratory established in 1990.^[8]

• Idea Machine^[9]

• Sport Content a producer of sports-related web and mobile content founded in 2003.^[10]

• Tezoma Solutions. provides new media marketing for the music industry^[11]

• Finestmedia is a software provider^[12]

• Popzoo Profit, Popmedia Finland, Popzoo Promotions and BSG-Marketing organize events and event marketing and provide services in the field of digital marketing communications for events.

• Pop Media is an entertainment media company focusing on popular culture. It produces content for cinema and music publications.

• Ajakiri Profir is a content creation company

References

1. ^ "Incognito Oy". Icomagencies.com. http://www.icomagencies.com/newsletter/jan2008/incognito.html. Retrieved 2 April 2011. 
2. ^ Finnish stock exchange release
3. ^ [1]^{[dead link]}
4. ^ ^{a b} http://www.zeelandsociety.fi/ website in Finnish
5. ^ [2]^{[dead link]}
6. ^ "Datafisher – Learning Innovations". Datafisher.com. http://www.datafisher.com/en/. Retrieved 2 April 2011. 
7. ^ "Generator Post Oy". Digitalfilmfinland.fi. http://www.digitalfilmfinland.fi/. Retrieved 2 April 2011. 
8. ^ "Finnlab Oy - Helsinki, Finland". Kftv.com. http://www.kftv.com/company-11076.html. Retrieved 2 April 2011. 
9. ^ "The Federation of Finnish Technology Industries". Teknologiateollisuus.fi. http://www.teknologiateollisuus.fi/en/member-register/company/22022. Retrieved 2 April 2011. 
10. ^ [3]^{[dead link]}
11. ^ http://www.musex.fi/midem2006/participant-vrcZpxcK
12. ^ "Finestmedia - Software solutions for the mobile age". Finestmedia.ee. http://www.finestmedia.ee/Eng/News/. Retrieved 2 April 2011.