Mainstream urban

Mainstream urban

Mainstream Urban is a term used to describe a radio format similar to an Urban Contemporary format. The format differentiates itself due to two factors: playlist composition and target demographic. The majority of the stations cater to younger listeners; they tend to have a more hip-hop-heavy playlist compared to the R&B-heavy playlist that is very common among urban contemporary-formatted radio stations. Also, mainstream urban stations tend to target both genders with its playlist compared to urban contemporary station that tend to target mainly females[citation needed]. The term 'Mainstream Urban' was coined in the mid-1990s when Radio Stations started featuring primarily different styles of current hip-hop and R&B when it became very popular. The target demographic of the format is usually the 16- to 34-years-old males and females.[citation needed]

The format features various styles of hip-hop and R&B from different regions of the country that are popular at the moment. However, the format does feature numerous classic hip-hop and R&B songs from the late '80s and '90s.

See also


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