- Mainstream urban
Mainstream Urban is a term used to describe a radio format similar to an Urban Contemporary format. The format differentiates itself due to two factors: playlist composition and target demographic. The majority of the stations cater to younger listeners; they tend to have a more hip-hop-heavy playlist compared to the R&B-heavy playlist that is very common among urban contemporary-formatted radio stations. Also, mainstream urban stations tend to target both genders with its playlist compared to urban contemporary station that tend to target mainly females. The term 'Mainstream Urban' was coined in the mid-1990s when Radio Stations started featuring primarily different styles of current hip-hop and R&B when it became very popular. The target demographic of the format is usually the 16- to 34-years-old males and females.
The format features various styles of hip-hop and R&B from different regions of the country that are popular at the moment. However, the format does feature numerous classic hip-hop and R&B songs from the late '80s and '90s.
- Urban contemporary
- List of urban-format radio stations in the United States
- WRKS-FM - one of the first Mainstream Urban radio stations
Wikimedia Foundation. 2010.